Marketing is the backbone of any business, whether it’s big or small, old or new, a business cannot possibly flourish without proper marketing. Small business owners, who are looking for techniques, need to market their new business and they need to be very careful. Due to the low budget, it can be pretty difficult to utilize all the marketing options available. However, a smart businessman never stay behind the race and discover innovative ways to market his/her business. Whether you own a bakery or an investment business, you need tactful marketing strategies to get a greater share of the market. You need to empower yourself to apply clever marketing plans and ideas without breaking the bank, or your back. Marketing is not really a rocket science but different types of small businesses require different marketing, for example, the marketing for a bakery is going to be different compared to the marketing of a computer shop. However, the basics are all the same, and that’s what we’re going to discuss below:
1. Planning a Business Promotion
It may not sound an exciting activity but it is important to plan your whole business promotion, small business owners need to spend a considerable amount of time in planning a successful promotion. You need to do it yourself because you can’t rely on people to do it for you, no matter how good your products or services are, you have to go out and spread the word. In the planning stage, you need to figure what your prospects are? And determining how are you going to achieve them? Write your questions and the answers on a sheet before you start any sort of marketing campaign.
2. Make a Website & Set up Your Profile on Search Engines:
It is better to have your website custom designed but if it doesn’t fit in the budget, then you can buy some templates and tools which make it easy for you to create a basic website. The next step should be setting up your profile on social media channels, it can be a major part for your sales funnel. Further, you can enlist your business on different search engines and local directories for free but if you purchase or outsource, the chances of getting high rankings increases.
3. E-mail Marketing
E-mail marketing is one of the most effective methods of promoting your new business. It usually refers as Email Direct Marketing. If you send a commercial message, typically to a group of people, using email, then that’s email marketing. In simpler words, every email sent to a potential customer is email marketing. Sending an email newsletter or promotional offer to customers increase your business prospect by a large number. The main advantage of setting up email services would be that you can send bulk e-mails easily. But it is better to ask for permissions before sending any email through email subscription offer. If you don’t have anything to give away, try offering a signup discount on products or services as an incentive for increasing your subscriber’s list.
4. Networking on LinkedIn and other Social Media
Social media networking is one of the cheapest ways of marketing your business. The world’s largest business social networks are great for generating new contacts, join in on industry conversations and highlight your innovative and different professional approach. Social media platforms like Facebook and Twitter are most effective to interact, communicate and learn about your potential customers.
5. Customize your Sales-Pitch
Sales-Pitch is a line of talk that attempts to convince someone of something. Do you know how to sell your brand in a short, clever and captivating quick speech? If not, then you better start practicing right away. Every business needs a sales pitch, if you can’t deliver your objective in a few words, people won’t buy it. No one has the time to stand and listen to a never ending sloppy speech about why their product is better, they need a quick, short and effective demo. So give it to them!
These were just some basics for marketing a small business. Every business person comes up with their own different marketing techniques, which sets them apart from the rest and rightly so. Following the conventional method may have its advantages but it is important to keep your originality. These ideas will help you boost your new business if added with your own mix of innovative marketing strategies.