Throughout the year there will be a need to switch up the menu at yout restaurant or food establishment. Whether it’s the middle of winter or you’re entertaining guests enjoying the summer sun, it’s good practice to learn how to transition from cold to warm-weather menus where and when it’s needed.
Here’s how to switch up your menu efficiently to appeal to seasonal requests and thus, attract more customers.
Bring In Seasonal Favorites
Seasonal favorites or classics can be found wherever you are in the world. Depending on your location and the type of food you serve up, you might have some iconic seasonal favorites that are loved by many of your customers.
It might be a staple for many who come in on a daily, weekly, or occasional basis. Think about some seasonal dishes that you could incorporate into your menus, perhaps to celebrate a specific time of year or simply because it was a popular choice amongst customers.
Cooler Food In Summer & Warmer Food In Winter
Depending on the weather, will likely dictate whether you have more hot food on the menu or cooler foods for those summer months. For example, for the winter, you’re likely going to see more orders for dishes that are going to warm people up after stepping in from the cold weather.
Dishes like soups and broths are going to be a much-welcomed treat for those coming to your restaurant in the winter. The summer preference, however, might be a salad option or a cold beverage like smoothies that you may only serve during the warmer time of the year.
Advertise Your Business Efficiently
There are always bound to be times of the year where business is slow and where business picks up. This is standard for the food industry and the hospitality industry in general. It’s worth advertising your business efficiently to help lift those dips in the year financially.
It might be that during the winter, you think about introducing an online ordering app to cater to those who’d rather stay in and order your food straight to their door. Offering new services might mean you don’t lose out and the customer still gets to experience the food you provide but from the comfort of their own home.
Ask Your Customers For Feedback
You should rely on customer opinion and feedback to figure out what you are doing well. Find out what it is that they want when it comes to food on the menu. You may find that there are certain dishes that will do well if there were certain changes and that these changes were agreed upon by most of the customers.
You never know what might be lacking or need tweaking unless you speak to your customers. After all, they’re the ones who are paying for it!
Transitioning from cold to warm-weather menus is something you want to get right. It needs to be timed well to help reduce wastage of stock and to also keep customers happy when it comes to ordering.