So you’ve built your website and orders/enquiries are piling in right? Wrong. The ‘build it and they will come’ approach is one way many entrepreneurs fall flat. Fortunately there are some proven steps that will help you improve the effectiveness of your website. 1. Have a clear value proposition So what is a value proposition […]
Sales: At some point or another every entrepreneur has to do it. Yet as common and integral as it is to business success, very few people truly excel at it. Why is that? And how can you actively become a better salesperson? The Psychological Challenge of Selling For the vast majority of people, the act […]
As social media has risen to greater and greater heights as a platform for spreading influence and information, marketing teams have become increasingly more involved in crafting media for these platforms. Heavy-hitting platforms like Facebook, Snapchat, Twitter, and Instagram are spreading media through text, images, video, and so on. However, one medium trumps all others, […]
