Digital marketing is constantly evolving, but in 2019, we’re seeing a transformative shift. Technologies that were once dismissed as “far off in the future” are quickly becoming the standard.
Here are four digital marketing trends to watch out for in 2019.
1. Artificial Intelligence
Artificial intelligence (AI) is making its way into nearly every facet of our lives. Digital marketing is no exception. Whether you’re doing digital marketing in Toronto or London, there’s a good chance that AI will make its way into your strategy this year.
AI can be used to analyze your customer search patterns and behaviours. We’re now at a point where Facebook messenger bots can automate and optimize your customer service.
AI can also provide tips and information to users through chatbots (more on that soon). In fact, Gartner says 25% of all customer service will be using chatbot technology by 2020. That’s up from less than 2% in 2017 – a huge leap.
Personalization is the key to standing out with your marketing efforts. From your products to your emails, content and everything in between, you need to be focused on personalization.
Thanks to big data and AI, it’s easier than ever to offer a personalized experience. You have data purchase history at your fingertips, you can analyze consumer behavior, and you can see which links customers are clicking on. All of this information can be gathered using simple, inexpensive analytics solutions.
Evidence of personalization is everywhere. Just look at Amazon and Netflix. Both offer product and content recommendations based on your past purchases or other shows you’ve watched.
Personalized content maximizes enjoyment and minimizes search time.
Chatbots will continue to play an integral role in digital marketing in 2019. Chatbots use AI-based technology to chat with customers or prospective customers in real-time – day or night.
About 1.4 billion people are interacting with chatbots. About 80% of businesses are already using or planning to use chatbots by 2020. It’s estimated that these bots will save businesses $8 billion per year, particularly in the healthcare and banking industries.
Many customers actually prefer working with chatbots because they’re responsive, answer questions promptly and never lose patience.
With their accuracy, efficiency and improved customer satisfaction, chatbots save businesses time and resources so that they may focus on other more important things.
4. Video Marketing
We’re at a point now where video marketing cannot be ignored. About 72% of businesses say that video has improved their conversion rates, and 52% of consumers say watching product videos makes them more confident in making their purchases online.
Video marketing goes beyond YouTube. Businesses are using Facebook, Instagram and LinkedIn to post their video content. Live video on Facebook and Instagram also gives businesses a chance to interact with customers in real-time to answer questions or demonstrate their products.
Live video can also be used to give consumers a glimpse of special events.
Film equipment is more affordable than ever, and in the case of live video, using a mobile phone is perfectly acceptable. With cost no longer being a problem, there’s no reason for small businesses to ignore video marketing.