Managing your SEO in-house can be expensive, difficult, and sometimes ineffective. Working with an SEO service to optimize your web presence is the best idea if you want to stay at the top of the search results page. Not all SEO services are created equal, though — so make sure you’re getting the most out of yours.
What is SEO?
You’ve probably heard the term SEO before, but what is it, exactly? Moz.com explains that “SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.” Basically, it’s a strategy that will list your web page higher in search results and drive more people to it. That’s a pretty simplified explanation for what’s actually a complicated and technical process. You don’t need to be a computer programmer to take advantage of this practice, though. There are plenty of SEO services out there that’ll do all of the heavy lifting for you. Here are five features that every quality SEO service should have.
1. Keyword Research & Strategy
Keyword strategy is arguably the most important aspect of SEO. When people use a search engine, they use keywords to find what they’re looking for. Any decent SEO service will research which keywords are most associated with your products, services, or brand. They should then optimize your site’s content, meta description, and title tags to drive your keyword ranking up.
If your website is a resume, then external links leading to it are like references. Building a strong backlink profile, or link graph, can improve your search rankings and increase organic traffic. SEO services can help you increase the number of links to your site, but some use low domain authority sites to do it. Having a link graph comprised of bad external links could actually hurt you, so you should choose an SEO service like LinkGraph that uses external links from sites with strong domain authority. Their editorial team will create optimized content and pitch it to relevant publications like Forbes or Wall Street Journal so that your external links appear in well-researched, authoritative content on reputable sites.
3. Content Optimizer
Along with keyword research, content optimization is one of the most important aspects of SEO strategy. Everything on your site, from landing pages to meta descriptions, should be optimized to include keywords to increase your search results ranking and organic traffic. Any good SEO service will help you create optimized content that draws in your target audience, whether that means creating blog posts or tweaking your item descriptions.
4. Reputation Management
Maintaining a positive brand image has never been more important. Consumers today have endless options, so if they don’t like your vibe, they can easily find something or someone to replace you. Quality SEO services will monitor your brand mentions and flag any negative reviews or comments so you can stay ahead of the game. If there’s ever a PR crisis, having strong reputation management in place can help you bounce back.
5. Learning Hub
Search engine algorithms get more advanced all the time, so SEO strategy is constantly evolving. To ensure that you stay up-to-date on the latest practices, your SEO service should include educational resources. While you don’t necessarily have to know every technical detail, you should understand the overall objectives and emerging trends.
These are just a few of the features that any quality SEO service should have. If you want to stay relevant, do your due diligence and make sure that the SEO service you choose has all of these features and more.