Search Engine Optimisation (SEO) is an integral cog in any online business and of course that businesses website.
Online traffic is the only way to generate income through your site. One of the most effective ways of generating this virtual footfall..?
A solid and well-planned SEO strategy of course.
The Ethics Of SEO
There are a variety of different approaches to SEO strategies. Generally speaking, these differing tactics can be classified into three separate categories based on their ethical standpoint.
White hat SEO is the most ethical format, helping businesses to achieve long-term and sustainable progress via organic growth.
Grey hat SEO combines ethical strategies with slightly more underhand techniques designed to help achieve better results more quickly.
Black hat SEO is completely unethical. In most cases, it does more harm than good to the website an online business in adopting such a strategy.
The Benefits Of White Hat SEO
Ethical SEO enables your online presence to grow slowly over time, producing sustainable development for your business which is here to stay. It is an important foundation for the long-term viability of any online company.
Blackhat SEO may achieve short-term results for your business but this success is short-lived and is based on rocky and false pretenses. It can lead to a negative online reputation and even result in a suspension of your website on search engines such as Google.
2. Business development:
Sustainable SEO concentrates on bringing a natural virtual footfall to your site. Traffic counts are irrelevant, with attention dedicated to increasing tangible gains instead. That way, it is data such as sales figures, which point to a business growing successfully, as opposed to the number of hits your site is achieving, which isn’t on its own going to make you any money.
Whilst black hat SEO may improve the search ranking of your online presence, the gains are short-lived as the visitors this encourages to your website are not making you any money.
Simply put, white hat SEO is risk-free. There can be no negative impact on the reputation of your business and there is zero potential to be suspended by online search engines.
The principal aim of an SEO strategy is to help your business grow. It can be tempting to employ techniques which are more likely to bring about this goal in a short period of time. In reality, the methods of achieving overnight ‘success’ have far-reaching and damaging side effects which should be avoided.
Take your time, do SEO the right way, and your business may develop slowly, but any growth will be sustainable and long lasting…. Trust me!