Gaining search engine presence and ranking can be tough, especially without utilising link building.
Building up links on your website, blog post or content helps to increase your visibility online. It is considered to be the primary factor that Google considers when listing sites on through their channel.
Now more than ever it is so important to include good quality, well researched backlinks on your site wherever possible.
However, the guest posts or niche edits you decide to include on your site must be relevant and informative to help you build a stellar reputation and ranking.
What is guest posting?
Guest posting is the act of researching, writing or creating a blog post and publishing it on another person’s blog. This is done with the aim of increasing your relationship online with said person, allowing for increased exposure and to build up your reputation.
The art of guest posting also helps to increase the number of backlinks associated with your page, helping it to rank highly on search engines.
Getting the Most Out of Guest Posting
Whilst guest posting seems like a simple task it actually requires a lot of preparation to get the best results. The first task would be deciding who to collaborate with, this requires a lot of time spent researching to best sites that match your area of expertise.
By spending more time looking through these sites once you reach out, connect, and start posting through them a better response will be had.
Getting the approval to post on some sites can be tough, you will have to prove your worth and the added value the site would get for collaborating with you.
This will require proof of your ability, through previous works and showcasing your track record in the subject. Once you gain the approval of the site owner the real reward begins.
The most advantageous feature of guest posting is the ability to integrate target keywords in your post. These can be either in the title or main body of your post and will help it gain more traction online.
As most blog owners are invested and reap handsome rewards for having these well-researched posts on their page, usually the writer will be asked back to contribute again and again.
The benefits of guest posting are that both the writer of the post and the blog gain new readers and the writer gets great backlinks onto their own sites. This in turn boosts their ranking on search engines and helps to build a good reputation online.
It’s important to keep in mind that guest posting is a process, it will not see you become highly ranked on search engines overnight. It involves a lot of time, focus, and dedication to get recognized and climb the search engine ladder.
Key benefits of guest posting
- Guest posting is more relevant as keywords can be controlled.
- The sites that use guest posting have more traffic as they are constantly being updated with new content.
- People generally trust blog posts due to the multiple authors, so they gain a lot of readers organically.
What is a niche edit?
Niche edits are a link building strategy; this means that you take the time to add links into existing articles online. Before the term niche edits was coined they were known as contextual links, which is a very fitting name.
Their popularity grew due to the easy of gaining higher search engine ranking with ease.
Getting the Most Out of Your Niche Edits
The actual preparation to utilise niche edits is very similar to guest posting, the user must ensure they have done their research.
You’ll be trawling through blog posts and sites that are relevant to your specific topic, reputable and interesting. It is also important to ensure that your links are inserted into posts that have the same keywords to your own.
As they provide a proven strategy of gaining backlinks from various sites. Those of which have already been acknowledged and ranked by Google, they are a popular choice for most users.
The chances of gaining immediate results are much less risky, it just needs your content to be relevant to your own site.
Niche Edits links are way easier to get into that guest posting. This is due to the likelihood of being able to edit posts over posting new articles being more accepted.
Due to this, it is a cheaper option, as you do not have to create your article from scratch, they take less time to complete and have a better return on your investments.
Nevertheless, it is important to recognise that this method is under a lot of scrutiny over how users get their links.
Most search engines do not encourage link building, if you are caught overly indulging you can be penalized. You must be in agreement with every website you link build with to avoid the repercussions.
Key Benefits of Niche Edits
- It is a cheaper and less time consuming way to create and build backlinks to your site.
- Niche Edits can have almost instant results.
- This is a much less risky way to build up your backlinks to your website and grow search engine optimisation.
Which is best for me?
Whilst both of these options can really improve the visibility of your site online, it is important to choose the option that will give you the best results you need.
Guest posting allows you to tap into wider audiences through your own content, this is seen as a greener approach to search engine optimization.
Niche edits are quick, easy, and have almost instant results, which are good for a quick win. However, these don’t really help grow your brand the same way as guest posting has the possibility to.