Website builders with integrated SEO features, like Shopify, are the best choices to set up your website. They make the task of SEO easy and give you a headstart. You can start building on the base provided by the built-in SEO features of these platforms.
Why Is SEO So Important?
Let’s say, you have a snappy website – it’s attractive, fast-loading, and providing a useful service or product listing to its customers. However, to get the maximum benefit from it, you need visitors, some of whom will eventually become paying customers. To get visitors, you need to get attention for your website.
You can do this through advertising, pay-per-click ads, and other marketing strategies. Still, the best way to get traffic to your website is through search engines, which generate organic traffic to your site, not through paid ads and clicks.
For this, you need to optimize your website for the search engines to discover and index the relevant pages. Thus, Search Engine Optimization is an integral part of your marketing efforts. It is, in fact, the foundation of all your website marketing strategies. Organic traffic through search results is less expensive than paid clicks and advertisements and it’s also long lasting if you keep up your SEO efforts.
Studies have revealed that more than 80% of purchasing decisions are based on information gathered from searches.
A Few Website Builders with Good SEO Features
When you’re building websites, it helps if your website builder provides a good set of SEO features. Some SEO elements might be auto-generated like sitemaps while others might have good built-in support like meta descriptions, title tags, fast page loads, etc. Here are some of the best website builder with effective built-in SEO features (in no particular).
Shopify is the most popular online store development platform. This hugely popular ecommerce platform powers millions of online stores worldwide. It has different monthly subscription plans and is very user-friendly with a highly intuitive user interface. It also has a lot of free and paid templates that make store development a snap. You can set up shop within a few hours using the Shopify website builder.
Sitemaps and robots.txt files are automatically generated, as are canonical tags which help prevent duplicate content issues. Shopify makes on-page SEO tasks easy and facilitates 301 redirects, title tag customization, etc. All Shopify templates come with social media connectivity options for easy social sharing. Shopify also allows you to edit image alt texts, URLs, and meta descriptions. Many plugins are available to extend SEO features, including a good plugin to enable AMP.
Prestashop is a free-to-use open source website/ecommerce development platform. As such, you need to download the software, get good secure hosting, install it, and set it up properly. This might be hard for beginners just stepping into the eCommerce bandwagon with no technical expertise. However, if you have a team of developers, designers, and experts in ecommerce, it can be a very good option. As this website builder is open source, you can extend it and customize it the way you want.
It comes with automatic global SEO configurations. You can access open source XML resources. This software has a lot of plugins for easy SEO integration. If it’s configured in the right way, PrestaShop websites have good SEO and show positive results for relevant searches.
SquareSpace is a hugely popular website development platform, with a huge user base running into several million. SquareSpace website builder is easy to setup and use. It has many built-in SEO features that make your job easier. It generates good sitemaps and robots.txt files. It has an easy-to-use interface and also provides custom Secure FTP access to the backend. SquareSpace also includes support for Accelerated Mobile Pages (AMP).
Magento is a long-established and favored web and ecommerce development platform. While not exactly novice-friendly, it has very powerful features and is highly customizable. Geared towards professionals and those firms that have a good team of developers and marketers, this open source website builder is free to download and use. However, you will need to find hosting and setup other backend infrastructure.
Magento is highly customizable if you have the expertise and you can extend and modify SEO features as you like. However, besides generating the basics like XML sitemaps and Robots.txt file, everything else needs deeper knowledge and experience. Still, Magento has a large and supportive user community where you can easily find help on all issues.
Weebly is a simple, easy to use website development platform, with a free version and also subscription-based plans. It’s free to start with and very easy to use. Weebly website builder has built-in support for basic SEO features, most of which require no manual tweaking. It also comes with a useful SEO guide to help you properly implement search engine optimization for your website.
While choosing a website development platform, look for a good, intuitive user interface, good web development features, availability of templates and plugins, good support, and user networks. They should also have good SEO features to give you a jumpstart in getting traffic to your website. Look into the features of each eCommerce platform in detail and choose the one that best fits your needs.