If you are running a website that you depend on for some or all of your income, you should already have a very good idea of what search engine optimization – or SEO – does, and why you depend on it.
If you don’t know the first thing about SEO, it is basically the way in which sites and blogs look to maximize the impact of their sites by making them as searchable as possible on search engines like Google and Bing.
Better SEO means you rank higher on search engine result pages. – or SERPS – which means you have more eyes on your sites, which means higher traffic, domain authority, page views, and more.
If you have great SEO, it can be an upward spiral that can truly take your site and brand to the next level. If you have bad SEO, you will never be able to fully realize the maximum potential of your business.
Now that you know that basics of why SEO is important, let’s go over the two types of search engine optimization.
One is on page SEO.
The other is off page SEO.
If you want to succeed with SEO, it’s important to understand the difference between the two and know why each of them is important in their own way.
To put it simply on page SEO refers to factors on your own site that you can make sure to optimize. This includes factors such as underlying code and the content on your site. Off page SEO refers to actions that you take that affect your site’s trustworthiness and authority by building the right inbound links and social signals.
Easy as that, right? No, just kidding. Let’s break it down just a bit more so that you fully understand the ins and outs of both forms of SEO and why they are important.
On page SEO:
ON page SEO is what you do one your own website and pages in order to improve the flow of traffic to your site. This is considered to be one of the first and most important things that you as a webmaster should do when you are writing a new post or optimizing your website overall.
On page SEO optimization needs to be constantly managed and revised if you are interested in maintaining or improving your rank on SERPs. In this technique, the role of relevant keywords or longtail key phrases are crucial to make sure that the right kind of visitors are coming across your site.
This kind of work includes headlines, page titles, domain names, and images and other media.
On top of that, all of these elements must be search-engine friendly. Things to keep in mind is the size of the sight, load time, relevant and interesting content, and many more. Below is a list of primary elements and factors to consider when it comes to on site SEO.
- Title of the page
- Meta description tag
- URL structure
- Fast loading pages
- High quality content
- Optimized internal links
- Meta description tag
- Optimized images with alt tags
Off page SEO:
Unlike on page optimization, off page SEO depends on other websites on the internet to improve your site rankings. Off page search engine optimization most regularly focuses on what is known as link building.
Link building is an ongoing process for webmasters and bloggers as it is the pursuit of getting sites with strong organic traffic and domain authority to link to their pages. The reason why this is so important is because having a site with strong organic traffic and domain authority does two things for a site that it links to.
First off, it helps funnel some of their followers to the outbound link’s site. That means that if a page with thousands of visits per day is link to a small, but engaging site, a certain amount of those visitors will surely click onto that smaller site.
Secondly, when a site with strong domain authority that ranks highly in valuable keywords links to a smaller site, it signals to Google’s algorithm that the smaller site is trustworthy and valuable. Over time, it can lead to significant gains being make in keyword ranking and SERP results.
Link building can be quite difficult to achieve on your own. It can take hours just to identify the kind of blogs and sites that you want your content to appear on. Then, you have to reach out to those sites and simply hope that they are open to guest posting (many are not). After that, you will have to write the highest quality of content in order to get approved. It is possible though, and if you are overwhelmed by the amount of work that is necessary to succeed in this aspect of SEO, there are many agencies and experts such as OutReach Frog that can help you and your site.
Another important aspect of off page SEO that is only growing in size is the use of social media. Social media allows you to interact with your clients and customers and potential clients and customers and take advantage of the free marketing that sites like Twitter, Facebook, Instagram, YouTube, and more offer.
If you are able to properly utilize on page and off page SEO, there is little doubt that you will start to see a marked improvement in your sites organic traffic, domain authority, keyword ranking, and more.
For some, it is hard to think about their site as just another storefront to their business. Just like you want your brick and mortar site to look and operate its best, the same should be said about your online presence.
Hopefully this quick rundown has offered some valuable insight into what you can improve and how it can help your business grow. Now is the time to pinpoint to key elements of your online presence to improve so that you can start ranking with the best of them in your niche!