Search engine optimisation (SEO) is a term that every business should know. When you have an online website, you are working hard to advertise your products and services and you want to be visible to customers. Indeed, having a good SEO strategy is the way to do this. It will generate more traffic and this means more sales.
But, are you family with local SEO? This is something that a lot of businesses are underestimating when they could be benefiting from it.
What is Local SEO?
First of all, it is important to understand what is meant by local SEO. Let’s break it down and think about standard search engine optimisation. This is the process of creating content and a website that is going to increase your ranking on popular search engines, including Google. Thus, local SEO is about doing the same thing by also using your location so that you appear on more local searches.
The point of using local SEO techniques is so that your content and website are visited by people in certain geographic areas and regions. Namely, you are targeting people that are the most likely to benefit from your products or services. For example, if you are a bakery in London, you are going to want to advertise your cakes and pastries to people living in the capital. Using Local SEO is going to do this. Marketing agencies can help you make the most of local SEO.
What are the Benefits of Using Local SEO?
There are a lot of advantages to using local SEO for your business. Understanding what those are can help you find suitable services and allocate your budget when it comes to marketing. Here are some benefits to using local SEO.
Using generic search terms is going to generate a lot of competition. This means that you are going to have to do a lot of work to beat other businesses like you. In particular, if you are a new brand, this is not something that you want to do. You are looking for fast results. Well, this is something that you can enjoy with local SEO. Since there is going to be less competition when it comes to local keywords, you can generally see faster results. There are fewer competing businesses and you can improve your rankings quickly.
Better Conversion Rate
A lot of business owners say they want thousand, if not millions, of visitors to their website. This can be beneficial for some companies. But, something to realise is that having your website viewed by a lot of people does not always mean conversion rates are good. In fact, studies have found that using local SEO is a better way to improve your conversion rates. While you may have fewer visitors to your website, they are selecting your business because they have a purpose in mind. Often, this means they are ready to buy products and services.
When it comes to the internet, user behaviour is changing all of the time. This is something that you need to consider with your marketing strategy if you want to keep your expenses down. The good thing about local SEO services is that they are suitable for changing habits of the public.
For example, recent years have seen a rise in mobile devices being used for internet searches. This is something that is set to continue, as people are on-the-go and want quick answers. Local SEO is perfect for this. Since a lot of search terms include ‘near me’ and cities, it will be just what the mobile user is looking for quickly. This is unlike generic search terms that can be too wide. Think about someone that wants to find a local Mexican restaurant at short notice on their smartphone. They are going to search for ‘Mexican restaurant in London’ or ‘Mexican restaurant near me’ to generate suitable results.
It Is Cost-Effective
The nature of local SEO means that it can be a more cost-effective marketing strategy to use. For example, standard SEO means that you are targeting a lot of people at the same time using generic search terms. While this can get your name out there, it does not necessarily lead to the conversions you want. But, by using local SEO you are more likely to find people that are ready to buy. Since there is less competition when it comes to local SEO search terms, you are more likely to be discovered. Therefore, local SEO can be more cost-effective as a strategy since you are more likely to see results.