Most online businesses now make use of websites to promote their products and services. With much of your business relying heavily on your website, it’s crucial that it’s aesthetically appealing and can be easily found by search engines.
Get to know more about the principles of good web design and what it takes to implement sound SEO strategies that improve your visibility on search engines!
What Good Web Design Does For Your Business
Having an online profile for your business is a requirement in this day and age if you want to succeed in the marketplace.
Web design is a key aspect of your online presence, although it isn’t merely about the overall appearance of your website that matters.
There are different areas of your website aside from design that needs to be taken care of, such as its SEO. SEO is your way to make your site easier to search in search engines.
But it’s quite a challenge to ensure that your website’s visual appeal and web ranking is up to par at the same time. In most cases than not, you need
Web Design and SEO experts to help you start.
What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is the process of optimizing a website to make it more discoverable in search engines like Google through the use of keywords.
SEO will ensure that search engines can effectively explore and understand your site’s content for it to rank higher in the search engine. The result? Higher visibility for your website and a positive impact on your traffic.
Developing a Beautiful and SEO-Friendly Website
Creating a beautiful and SEO-friendly website requires a number of things such as the following:
Domain and Website Structure
It’s important to ensure that you have your own domain for your planned site. If ever you have subdomains, make sure that it also points to your main one so it redirects to just a single version of the site.
The structure of your website refers to the navigational plan of how your consumers can explore your site. Users must be able to easily get around your website and look for the information they need.
The general rule is that each section on your website must not exceed four clicks from the homepage.
Also, if you have categories with subcategories then each subcategory pages must have specific keywords or title tags to allow it to rank higher on search engines.
Content and Web Images
The content of your website should present information that your users will find valuable. Organize it within categories and subcategories and display it in a way that’s not too overwhelming for your visitors.
Make sure to add images on your website wherever relevant as it’s a crucial aspect of a well-designed website.
Typically, small images are not recommended as they are low in quality but don’t make your images too large as well so as to avoid slow website loading time.
Make sure to keep the above things in mind if you want to ensure that your site is at least designed well and is also user-friendly. If all those aspects are daunting, you can always find an expert to help create a well-designed and optimized website!