If you want to introduce print marketing into your business you may be wondering if it’s best to create it yourself or outsource. There are pros and cons to outsourcing your print marketing, and we’re going to take a look at some of those now to help you decide if it’s right for you.
Saves time: Designing, printing and cutting can be eliminated when you outsource your print marketing. Time is a valuable asset if you’re a busy person with a to-do list as long as your arm you can time by outsourcing tasks.
Offers more choice: You’re limited to your printer’s capabilities. If, for example, you want to print on heavy cardstock, you can only do this if your printer accepts this material and the weight.
Quality control: As you’ve hired someone to provide a service and their sole job is to print your marketing materials, their quality control will mean you get the best products. If they send your poor-quality prints, your review can hinder their reputation after all.
Tech faults are no more: If you have a deadline, you don’t need to worry about your printer breaking. If you outsource to a professional business, they will likely have high-capacity printers and more than one just in case one fails to work. This takes away the worry of you having to rely on a single printer as well as having to ensure adequate levels of ink or toner.
It can cost more: You will need to factor in a bigger marketing budget when you outsource. If you already have a printer and high-quality ink, it works out cheaper to use the equipment you already have. When you outsource you’ll need to consider extra costs such as postage.
Takes up space and can be wasteful: Outsourcing may require you to place an order for a minimum number of products. So if you only want 10 copies of something, you may need to pay for 50 as this can work out cheaper than printing a small batch.
This may result in products getting wasted and therefore working out more expensive. Another issue with bulk printing is having to find storage for them. If you’re a small business, you may be working from your home which means space you need may be occupied with print marketing.
Timings are not guaranteed: While outsourcing can take a job off your hands, it does mean how long it takes is also taken out of your hands. If you’ve decided to organise a last-minute sale or event and want to get leaflets sent out, outsourcing can take much longer than printing in house.
Communication issues: If you decide to outsource a business who designs your print marketing for you, you will need to ensure your communication is clear. You may find the design or colours may not be exactly what you wanted. Find a business who has good communication and offers you proofs and samples before printing off the whole batch.
When it comes to printing marketing materials, be sure you weigh up the pros and cons to outsourcing to find out if it’s the right thing for you.