Small and medium enterprises, otherwise known as SMEs, are fast emerging. The more small businesses are launched, the better the economy.
In fact, SMEs are what sustain many great economies of the world. Little wonder why governments, being unable to provide employment for everybody, rally support for this business scheme through loans and grants.
However, for many SMEs, the biggest challenge is getting new customers. The competition seems to be growing, and this, therefore, calls for a dynamic approach to marketing.
Here are 3 powerful marketing strategies new small businesses can use to grow their businesses quickly.
1. Be unique
Have you ever wondered why fast food companies, as many as they are, have loyal customers? It’s because they do things differently from others. Be unique!
You need to create innovative ideas and compare them with your competitors’ areas of strength. You should also look at their mistakes and capitalize on them to improve your own ideas.
When this is done, you can then tailor your concept towards your customers’ needs. Because really, everything you do; every concept you introduce, must be geared towards satisfying your customers.
2. Create an online brand
If you want to carve a niche for yourself in your industry, you need to build an online brand for your business. This is the secret of successful brands leverage which you should also leverage.
Typically, a brand helps you to grow a fan base, build credibility, create trust, make more customers and increase your profit.
To do this, you need to start a blog and make sure you create a subscriber base. Also, sending email newsletters to your blog subscribers helps to remind them about your services.
In addition, you should create a presence on social media. Common social media platforms that help grow your brand are Facebook, Google+, LinkedIn, Twitter, Pinterest among others. These channels help to create a connection with your audience.
Other methods include creating a unique logo for your brand, giving away lots of free stuff, run contests, use promo codes and issue discounts. All these will make your brand fly to places you never can imagine.
3. Leverage customer relationship
Customers are kings and they should be treated as such. Because let’s face it: businesses only exist because customers are there to use their services or buy their products.
Therefore your services must be customer focused. You must create a two-communication such that you can interact with customers; take their feedback, respond to their complaints and inform them about your new products and services.
If you satisfy your customers, they can be your greatest brand ambassadors. You’d be amazed how much referrals you could get through ordinary word of mouth.
Again, customers have a special way of sharing their positive experiences with friends and close associates and telling the company story on your behalf. All it takes is to make them happy.
In conclusion, you must realize that the success of your business depends greatly on how effectively you can market your brand. While there are other marketing strategies that you could implement, the three mentioned herein will suffice especially if you’re operating on a shoestring budget.