Small Business Marketing

Online Marketing for Medical Clinics 101

Technological advancement develops in step with the healthcare industry. The evolution of medicine depends on technology to deliver new treatment strategies, improved machines, and facilities. Technological development opens new marketing doors for clinics, as well. 

Online marketing attracts clients to every business. Clinics, private or state-sponsored, rely more and more on the cyber advertisement to grow as a business. But how exactly should the health industry approach online marketing?

Showcase the Medical Staff

With marketing, every business aims to showcase their skills. The primal assets of every clinic are its doctors. The webpage should include an introduction section of every doctor working at the clinic. Some patients establish relationships with the personnel, and not with the clinic itself.

A Blog

Health information is one of the most searched terms on Google and other search engines. A who could provide legitimate information, if not the clinic itself. 

A blog section increases web traffic, which in turn increases the visibility of the web page. It raises brand awareness, as well. With blogs, clinics can create a mailing list and keep in touch with former patients. A satisfied client is eager to recommend services that helped them. 

Local Search

Clinics have the advantage of knowing their patients. Their location, to be more precise. The chances are that most patients are locals. For that reason, clinics don’t have to worry about reaching the global audience when marketing themselves on the web. 

Most patients search with general terms such as “Houston dentist” or “Kentucky after-hours clinic.” The web profile of a health care institution must contain an address with a map of where the office is located. Having one increases the chances of patients visiting that particular clinic. 

Easy to Navigate 

Each visitor clicked on the link for a reason. Navigation through the website should be easy. An ideal site has a bot programmed that could help patients to find what they are looking for. Each tab in the ribbon should also contain info that people are searching for. A dentist’s website should include a tab for available services, an about tab, and a testimony page.

Online Advertising Done Right

Businesses rely on the internet to reach new clients and maintain with touch with previous ones. Clinics should utilize the potential of the digital world if they want to satisfy the wishes of their patients. 

A good web page provides a satisfying user experience. If visitors have a hard time navigating through a clinic’s site, they’ll leave with more questions than answers. A great way of answering their questions is via a blog section.

Clinics should focus on appearing on top spots of local search results. After all, most patients live in the same city. Social media is a great platform to engage with people without increasing the workload of doctors. Finally, every clinic web page should contain profiles of the doctors who work there.

Adam Torkildson
Adam is a content marketer, gym rat, husband, father and entrepreneur.

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