Social media sites like Facebook and Twitter are not defined based on the type of audience they attract. Almost anyone can be drawn to these social networks. They can be considered ‘general’ social networks. LinkedIn is a unique social network because it is focused on professionals. Its users are typically professionals and their goal is […]
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Google is the world’s biggest, most widely used search engine. And for good reason. Back in the early 2000’s, the budding company took the world by storm—with zero advertising. People told their friends about Google because of the amazing accuracy of its search results. Marketers quickly caught on and wanted to learn how to get […]
