Brand engagement simply means building a rational or emotional relationship between your customers and your brand. It is one of the most important aspects of brand marketing.
The following are 5 ways in which you can effectively create engagement for your new brand:
Use of Virtual Reality Technology
Any experience in virtual reality is tangible and would make your customer experience and feel your brand even before launching in the market. With great tools that allow you to tell stories in 3600 space, you can give your target customers a taste of what your actual products will be like through virtual reality.
You should start by imagining the experience your products or services are intended to offer and create something that gives your customers the same feeling to connect them with your brand.
Use of Animation and Visual Content
This is one of the most effective ways of creating engagement between your consumers and your new brand as it is applicable for any business. It involves the use of images, animated GIFs and emoji among other visuals as your marketing content.
This tends to speak a million words to your customers especially on social media. Such content is fun, beautiful and quickly gets your message across your customer as it resonates well with people all over the world since there is no language barrier.
According to Spiel, animated videos are also a powerful tool that can lift your brand beyond imaginations because they are:
- Easy To Understand – Animations makes it easier for your consumers to understand your concept and makes them more likely to engage. This is particularly so when explaining important information such as statistics or complex processes.
- Ideal For Brand Development – Animated content allows you to incorporate your logo, images and your brand color scheme in one fold.
- Applied Across The World – Animations have no race, nationality or language difference hence can appeal to anyone globally.
- Fun And Eye Catch –Animations and short videos offer the easiest way to steal and hold consumers attention as they are fun and interesting to watch.
Connecting to the Consumer’s Emotions
One way of creating engagement for your brand is to focus more on addressing consumers’ emotions rather than direct marketing. You can come up with catch and emotional headlines that can increase sharing and click-through for your content, especially if you are sharing your content through social media.
Take the approach of helping the consumer solve a given problem and mention the expected result and this will increase engagement. “How to”, “Questions” and “List” headlines are effective ways of capturing viewers’ curiosity and increasing engagement.
Interesting and Fun Consumer Interaction
Offering consumers something fun such as promotion, game or anything that involves them in an interesting way can boost engagement. People always like sharing and personalizing things.
You can offer sharable content on social media that allow users to add their personal details like a name or even a photo while sharing. You can also post daily questions or puzzles on social media which gives viewers an opportunity to talk about themselves. This interaction will highly increase engagement.
Posting and Sharing Content On More Than One Platform
Posting your content on your website and a few social media platforms is not enough. To reach as many people as possible, you should not limit your social media power to a number of platforms.
You can share or post the same content on different platforms to ensure that your content is well spread all over the world. It could be a standalone post, post with links, or a narrated video.