Just about everyone is on social media these days which means that just about every business is also on those same social networks. But when it comes to generating traffic for your website and increasing your Google ranking, do you need to worry about hiring SEO experts to help you optimise your social media pages? Keep reading to learn about whether or not social media really matters for SEO.
Understanding How Google Views Social Media Pages
To understand if social media matters for SEO, it’s important to know how Google views social media pages. Put simply, every tweet on Twitter would be considered a webpage as would any status or share on Facebook. So when you see a status in your newsfeed on Facebook, that’s actually considered a webpage to Google.
As you can imagine, there are far too many of these social media pages for Google to keep track of, so Google doesn’t bother indexing every post that’s created.
Moreover, Google doesn’t crawl social media sites like Twitter and Facebook completely. So it ends up missing a lot of data that it would otherwise require in order to accurately gauge just how much authority a social media page has for search engine rankings.
Answer: Social Media Doesn’t Matter So Much
It may feel fantastic to get a lot of likes and interaction on your social media posts but Google doesn’t really care too much about all of that. Instead, Google still cares more about things like high-quality content that’s on your website, as well as the links on your site and those that lead to your site.
These are factors that will have a greater impact on your search engine ranking than anything that’s going on on your social media pages. So, the focus should be on making your content appear on higher authority websites by people sharing it and saying great things about it.
How You Can Use Social Media to Promote Your Business
Just because Google doesn’t focus its efforts on your social media posts, it doesn’t mean that sites like Facebook and Twitter should be totally ignored. Instead, you can certainly use those sites to your advantage to promote your company to the right audience.
Using social media wisely could help you increase the amount of traffic that goes to your website and it could also help you build brand awareness. Plus, as more people begin learning about your business and talking about it on their own websites, your search engine ranking could increase as well.
It’s also a great idea to use social media to improve your customer service and increase the level of trust that consumers have in your products and services. And posting links to your website’s valuable content will also increase your brand’s authority which is a plus when it comes to rankings.
Now that you have a better understanding of social media’s impact on SEO, you can use your presence on social networks in a more effective way and you can have the right expectations with regards to how your posts will impact your ranking.