Building your photography business has many moving parts, but building your online presence through social media can be a great way to get started connecting to potential customers. Using social media effectively for your business involves two key components: content creation and community interaction. The content you create should ideally fill a need within your industry; This could be something that you aren’t seeing shared regularly from other creatives similar to yourself. Filling that gap will help make you stand out. Apart from producing and posting solid content, interaction within your social community is also extremely important in order to gain more exposure and build your following.
To help organize and stay on top of your social media posts, a content calendar can be extremely helpful. The best way to get started is by answering a few simple questions:
- What do I hope to gain from my social media accounts, and how will I achieve these goals?
- How many posts am I willing to do per day? Per week? Per month?
- What social media platforms do I want to use?
- What is the type of content that will target my ideal customers?
Once you can answer these questions effectively, you should have a clear idea of what you want your social media presence to look like and how much work will be involved. If you feel you need more guidance, hiring a marketing agency, such as Agency Access, is a great way to ensure that your plan of attack for social media is in line with your goals. Working with the help of a consultant will ensure that your social media marketing strategy will take you in the right direction and maximize your exposure to your target audience.
Once your plan is in place, the next step is to create content relevant to your brand that is directly geared towards your ideal audience. Here are a few examples of content you can work with.
Even without a business in photography, photo posts are still one of the easiest and most effective ways to increase your social media engagement and build a following—as long as the content you post is consistently targeting the right audience and is relevant to your brand. In addition to being direct examples of your work, including photos within your blog posts will also help make your written content more attractive.
Publishing interesting and relevant blog content will help to lead new visitors to your website for a few reasons. Firstly, if you are correctly using SEO (Search Engine Optimization), your website will come up more often in searches related to your business’s location and brand of photography. Secondly, if you create interesting and relatable content, readers are more likely to share a link to your blog posts, which will in turn gain more exposure.
Consider if any information that you might share through a written post could be made into an informative and visually appealing video. Make sure to stay consistent with your messaging so that it is most relevant to your core audience, and err on the side of a shorter clip, as short videos tend to have a bigger impact than longer ones.
Your bio within a social media platform is an important tool to let newcomers know who you are and what you do. As many platforms only have a limited amount of space for your bio, you can get creative with how to include the key information you want your audience to know. Let the long-winded, more formal bio be for your website.
Hashtags have become more and more important in linking your images and social media accounts to the viewership you are aiming for. Using pre-existing hashtags for your location, specialty, and industry will help connect your content to the audience you want to reach, and creating your own unique hashtags for your business will give consumers a way to find you when they want to see more of your work. Be sure to research hashtags before using them to see which ones have the most engagement and what kind of content they pull up.
Using any of the examples above to make relevant and appealing content is only half the battle. Remember that your social engagement is just as important as the content you produce, and being an active member of your online community is imperative to making an impact and furthering your reach. Liking and commenting on posts from other members of your community and interacting with your followers will help you to gain a strong and active presence.
Building your social media presence with a thoughtful and strategic approach is a great way to effectively get your work and what you want to say with it out into the world. Taking the time to build your strategy, create specialized content and engage with your community will only help your photography business soar.