Social Media

6 Social Media Apps and Tools You Need for Your Small Business

Around 72% of all Internet users are active on social media, which means billions of consumers are on Instagram, Twitter, and Facebook. Social media is the most effective form of advertising because it allows people to interact with brands about their experiences. 

Social media marketing is often time-consuming, but it doesn’t have to be. If you want to be a successful small business, use social media management apps to streamline and simplify the process of boosting customer experience, enhancing branding, and increasing sales. 

1. Hootsuite

Hootsuite helps you efficiently manage all social media and get results through its use of planning and scheduling posts. It’s possible to combine social campaigns on one platform to the proper channels at the right time while tracking their effectiveness throughout the lifetime of the project.

You can also receive reports for how each member performs, like your social media managers, who may already be using this software. To make it clear who is paying for each app, use a social media contract from Bonsai and clear up any legal issues before hiring.

2. HubSpot

HubSpot isn’t entirely free but comes stocked with great tools that you can upgrade as your business expands. This CRM platform has all the things you need for sales, marketing, customer service, and content management that become more powerful when used together.

HubSpot also comes with content optimization functions that are available across many channels. Integrated with other online tools like WordPress, MailChimp, and Zendesk, you can effectively do all of your social media scheduling in one place and generate sales instantly.

3. Social Report

Social Report is an all-in-one social media management platform that is capable of post scheduling, social listening, custom reporting, and analytics. What makes Social Report unique is the wide variety of social media platforms it covers and how it’s all directed to your feed for all campaigns.

You can even monitor eBay or Shopify traffic and adjust keywords, so your shops become easier to search. Social Report can automate specific responses, like telling the system to follow people who follow your business based on how frequently they post on social media.

4. Meet Edgar

Meet Edgar isn’t just a tool with a cute squid mascot; it’s also a powerful social app that shares content through scheduling. Meet Edgar lets you save your content for later automatically so you can repost evergreen content later without having to dig up lost links.

This social media app enables you to color code categories and upload in bulk, saving you time on clicking each date and waiting through load times. This system integrates with other apps like Bitly, which shortens URLs. Unfortunately, you can only track five sites at a time, but that’s all you’ll likely need.

5. Sprout Social

Sprout Social is incredibly popular with users because it helps you find, form, and deepen real connections with people who love your brand. This system comes with multiple data and tracking tools that issue detailed reports about your social media progress.

An included hashtag analyzer helps businesses find topics relevant to their audience and creates keywords that will benefit SEO marketing. Sprout Social is great for people who want customized reports that allow you to zone in on campaigns that worked in the past or ones that need fine-tuning.

6. CoSchedule

CoSchedule has one of the best headline analyzers on the planet and can help teams create good content ideas that will draw the eyes of potential customers. Besides those optimizing tools, CoSchedule is a flexible system that allows businesses to share and manage social media content.

This system supports all common social media platforms and can store posts so the system can automatically re-use them later on. Its attractive, color-coded design makes it easy to find past campaigns or other tasks, and its tracking system helps improve promotions.