As social media marketing continues to grow, Instagram selling seems to take the lead in this growth as many customers now make their purchases here.
Since its launch in 2010, Instagram has reached over 500 million users and is continuing to grow. Imagine what your business can do if it only manages to capture 10 million of these users.
With this number, if you’re not yet taking advantage of it to drive your sales, then you’re not doing anything worthwhile online. Below are enough reasons why you should start selling on Instagram.
The Power of Visuals
If you manage to present your products to the audience in a visual way, you have better chances of capturing the attention of people. People tend to remember what they see for longer than they remember what they hear.
If you share your content attached with images, you have better chances of getting more views than a person who shares the same kind of content without attaching a picture.
Instagram is a known social media site when it comes to the sharing of images, with over 70 million shares taking place every single day.
Even if you’re not posting images of your products, just posting general pictures and accompanying them with a good Instagram caption is enough to get you all the shares you need.
Don’t be left behind, start Instagram selling, and see your sales hike within a short period.
A Good Way to Reach the Millennials
If you’re selling products that most appeal to the young generation, such as fashion brands, Instagram is the perfect way to reach them. According to a survey, most Instagram users are under the age of 35.
This is good news for you because they are also the most active buyers with a massive purchasing power. This age group is also the heaviest Instagram users, and you can reach out to them any time because they are online more than three-quarters of the day.
Make sure you get your brand noticed by the millennials because you have better chances of getting more sales if they can see your products often.
Create More Personal Connections
Creating a personal connection with your customers is a sure way of gaining their trust. Instagram provides you the freedom to connect with your customers on a personal level.
This platform allows you to show your audience how your products can improve their lives, and in the process, you create a connection. Use images to give your customers a realistic view of how your products work.
Let them know what they should expect from you in the near future and allow them to share their opinions on how they feel about your products. This will make them feel valued and appreciated and is all you need to make more sales.
Instagram is a perfect way to blend with your customers and make all the sales you deserve.
It’s an easy way to drive more conversations and improve your brand awareness every single day. Take advantage of the freedom that this platform provides and connect more with your customers.