When it comes to writing business to business (B2B) content, keeping it interesting can sometimes feel like a task. However, content creation is important to any business with an online presence to drive leads and create positive SEO value. With the right strategy in place, you can create content that brings value to readers, encouraging […]
Your B2B customers have become a lot more demanding over the years. It’s now at the stage where they almost behave like non-professional consumers. If you dig a little deeper it’s easy to see it was only a matter of time before this happened. You’ve got the technology to thank for your hard days in […]
Social media networks such as Facebook, Twitter, Instagram, etc. were first introduced as a platform for people to meet and socialize online. Over time, businesses realized social media’s potential, and began to use them as a marketing tool. B2C were early adopters of this trend, but B2B are yet to fully explore SM’s reach. If […]