Nowadays there’s no need to assure you that social media is an incredibly rewarding tool for lead generation – in 2018 it seems obvious. And how could it not be – it’s easily available to anyone, and it functions on the principles of engagement and communication, which makes it perfect for a marketing specialist. The […]
Tag: B2C
Social Media Marketing: How Is B2B Different From B2C?
Social media networks such as Facebook, Twitter, Instagram, etc. were first introduced as a platform for people to meet and socialize online. Over time, businesses realized social media’s potential, and began to use them as a marketing tool. B2C were early adopters of this trend, but B2B are yet to fully explore SM’s reach. If […]