Your brand is the representation of everything that makes your company unique. It’s a concise and comprehensive representation of all the good stuff that your company has to offer to your target market. It seems like branding is so often done wrong. This can be traced to a few key problems. The first is that […]
Whether you’re a freelance writer, an artist selling handmade crafts, or a language tutor, you might not have created a brand for the work you do. Many people have a side hustle without ever actually branding themselves and their work, but a great brand helps you establish yourself in your industry, draw customers, and expand […]
As anybody in business, you probably think about the future and what the next big thing is. What will steal the hearts of consumers? Who are going to be the winners? A massive change in retail and ecommerce is already underway thanks to the younger generation who no longer see big, long-standing incumbents as trustworthy […]
Every company that strives to thrive in the oversaturated global market needs a meticulous branding plan. It should contain different strategies that will attract more customers to your brand. What is imperative here is to find a balance between traditional and innovative ways of branding. If your efforts are too conservative, you might not even get […]
When a business gets stuck in a rut, you’re left with two options – to close it for good or to conduct a good rebranding job. If you’d prefer this second option, you should know that the process of rebranding is a challenging task that needs to be done with care. If you skip steps, […]
Businesses around the world are giving their best to improve their brand recognition, as it is crucial for creating brand ambassadors. There are a couple of ways to approach brand recognition growth, and these are some practices you need to follow. Go the extra mile Staying remembered in today’s market is very hard, as there […]
You want to improve your business. You want to do what’s best for your customers. You also need to make a profit in order to survive. Your first step is to identify the issues that are hurting you and your small business. Then you should look at your resources. What is out there for your […]
When you are doing market research and approach, someone with a straight forward question like: “Would you buy our product and, if not, why?” and get the answer somewhere along the line of “Who the hell are you people?”, there is something very wrong with your marketing. Putting yourself on a map and engraving the […]