Content marketing isn’t new; by some accounts, content marketing has been around for well over a century, and in that time, almost all businesses have learned the benefits of developing content. Yet, just because you recognize that you need content marketing doesn’t mean that you know how to do content marketing right. Instead of wasting […]
Creating content for marketing purposes is time-consuming. The actual length of time it takes will depend on the quality of the content you require. In saying that, there is also the potential for it taking too long and being over-thought. What helps is striking a balance between quality while also not using up a considerable […]
Do you know what’s one of the hardest things about becoming an online marketer? You really don’t know where to start. Like formal education, there’s no sequential and well-defined learning path. Which is why most of the successful marketers became experts through trial and error. But this approach doesn’t work for everyone. In fact, one of […]
The greatest marketing campaigns are the ones that connect with us, inspire action and leave a lasting impact. Think Casey Neistat’s ‘Make It Count‘ collaboration with Nike, Airbnb’s ‘Belong Anywhere‘ or Patagonia’s ‘Fighting for Public Lands‘. Very few businesses ever achieve anything that connects with their audience like these campaigns. In fact, I can probably […]
I’ve been blogging for 10 years, and I will tell you that it’s no small thing to build a brand online using content. To develop a blog, you need to define the purpose for your blog, a specific target audience, an engaging content strategy, and build up a significant following in social media, if you […]
Online content is a big thing right now. Whether it’s content that is designed to inform, content that is designed to sell, or content that is simply designed to get your attention, there’s no avoiding it or choosing not to produce it when you’re a business owner. But with so much of it available to […]
This is the process you should follow each and every time you begin a marketing cycle. Jump right into content creation without a proper foundation and process, and your every marketing effort will be a shot in the dark as you hope for the best.