Managing relationships with customers form an integral part of any business. Companies that succeed in satisfying their prospects enjoy an edge over others. Every organization pays attention to customer relationship management or CRM. The advancement in online technologies has further eased the task. Today, no business can think about running a successful venture without a […]
Tag: crm
Zendesk expands into CRM with Base acquisition
Zendesk has mostly confined itself to customer service scenarios, but it seems that’s not enough anymore. If you want to truly know the customer behind the interaction, you need a customer system of record to go with the customer service component. To fill that need, Zendesk announced it was acquiring Base, a startup that has […]