Outbound sales isn’t dead. In fact, it’s far from being dead. While your inbound sales techniques may be generating leads, it may not be producing enough or the right kind of leads to increase revenue and grow your business. Your business needs new customers, and you can’t wait for them to find your brand. You […]
Jim Burns of Avitage drew the distinction between finding versus creating sales opportunities in an article on LinkedIn a couple of years back (I’ve included a link to his article below) and I’d like to offer some additional perspectives on an issue that sometimes isn’t given the attention it deserves. How we deal with a […]
People don’t buy a product or service just because it’s cheap or has flashy features. While these reasons might contribute to their purchase decision, they ultimately purchase a product because it solves a problem. Don’t have time to eat an expensive sit-down meal? Grab food at McDonald’s. Can’t take high quality photos on your iPhone? […]
If you’ve followed Marisa’s journey with Frozen Outdoor, as well as how—and why—the company implemented omnichannel customer service, then you might be wondering: what’s it like for agents on the front lines? After all, transforming the customer experience requires not only thinking about the end-user experience, but also changing the way agents work, and the […]
4 Reasons Technology is The Key to Personalized Customer Service- A company’s customer service department is an essential function. These employees help maintain your company’s relationships with its customers, and without customer loyalty, a business may flounder. Fortunately, technology is starting to play a larger role in customer service as more businesses incorporate automation and […]
