Customer experience has to be a focus of a contact or call center. The frustration that a number of customers have when calling can lead them to switch to a competitor if their problem is not remedied. Studies have shown that companies that focus on customer experience are far more profitable than those that don’t. The right call center team […]
Your B2B customers have become a lot more demanding over the years. It’s now at the stage where they almost behave like non-professional consumers. If you dig a little deeper it’s easy to see it was only a matter of time before this happened. You’ve got the technology to thank for your hard days in […]
As long as human beings are a part of a business, mistakes are inevitable and, at some time or another, you’re going to deal with an upset customer. While many view these scenarios as either a loss or a break-even opportunity, I argue there’s much more value to be harvested and, if handled correctly, it […]
Loyal customers who keep coming back for more are every entrepreneur’s dream. Still, your customers are more likely to return to your business only if you encourage them to do so. Luckily, there are plenty of things you can do to make them come back to your site. That being said, we’ve come up with […]