The world of e-commerce is always changing and expanding, but there are still some general rules you should follow if you want to succeed. If you’re getting ready to launch your online store, make sure that you avoid these six mistakes. 1. Not Doing Market Research It’s easy to get so caught up in the romance of bringing your project ideas to life, but what if customers … [Read more...] about 6 Mistakes to Avoid When Launching an E-Commerce Site
E-commerce beauty startup founder, Glossier CEO Emily Weiss, dished on stage at TechCrunch Disrupt SF 2018 this morning about some of the company’s top competitors in the e-commerce space, including Amazon as well as the forthcoming threat from Instagram – which is building out its own standalone shopping app, according to reports. Glossier, founded in 2014 … [Read more...] about Glossier CEO Emily Weiss on why the company won’t sell on Amazon
You can run an eCommerce store without any inventory, without a warehouse, without having to deal with returns, and with all the benefits that comes with eCommerce. Just ask Niall O’Malley who runs eTrainToday, where he sells online safety training courses. You’ll learn: Tricks for marketing a subscription based product How Niall went from banking to training crane … [Read more...] about Selling Digital Products in the B2B Space
If loving Target is wrong, then Laura and Carrie don’t want to be right. Today we tackle a topic very near and dear to many a millennial woman’s heart: shopping at Target. We talk about why they continue to be able to compete with Amazon, how building sub brands has been crucial to their success and tips you can bring to your own business from the famous … [Read more...] about Learning from Target’s Ability to Create Rabid Fans and Emotional Connections
In March, video game streaming site Twitch introduced a new way for its streamers to make money: by selling games directly to their fans. Initially, however, that feature was only available to Twitchs Partners that is, the sites top-tier streamers with large audiences. Today, Twitch is adding game sales to its newly launched Twitch Affiliate program, as well. The affiliate … [Read more...] about Twitch sells more games to streamers.