If loving Target is wrong, then Laura and Carrie don’t want to be right. Today we tackle a topic very near and dear to many a millennial woman’s heart: shopping at Target. We talk about why they continue to be able to compete with Amazon, how building sub brands has been crucial to their success and tips you can bring to your own business from the famous … [Read more...] about Learning from Target’s Ability to Create Rabid Fans and Emotional Connections
In March, video game streaming site Twitch introduced a new way for its streamers to make money: by selling games directly to their fans. Initially, however, that feature was only available to Twitchs Partners that is, the sites top-tier streamers with large audiences. Today, Twitch is adding game sales to its newly launched Twitch Affiliate program, as well. The affiliate … [Read more...] about Twitch sells more games to streamers.
Although being a business owner represent a year-round gig, there’s no denying the impact that the time of year has on our companies. It’s easy to overlook the clock when it comes to your business, especially if you’re doing relatively well right now. That said, new businesses owners should be aware of phenomenons such as summertime slumps and other hidden issues that arise … [Read more...] about Five Ways the Time of Year Impacts Small Businesses
Getting into e-commerce seems irresistible for most businesses. There is tremendous upside potential for taking to the Internet, and with the proven stability and performance of thousands of online companies, most entrepreneurs can’t wait to get on board. But numerous e-commerce challenges await the newcomers, many of whom may be in for a rude awakening. Hopeful owners of … [Read more...] about 8 Major E-Commerce Challenges Online Entrepreneur Startups Should Know
Search engine optimization (SEO) is an integral part of any e-commerce venture. Your online store may be well-stocked, with plenty of wares to choose from, and you may have a great support team ready to answer any questions that your customers may have, but without SEO, how can your site be seen? For the uninitiated, SEO is the practice by which you tweak every aspect of … [Read more...] about 5 Essential SEO Practices for Your E-commerce Website