Emails are the best bet when it comes to engaging with the audience on a one-to-one basis. Not to mention, it drives higher ROI as opposed to other marketing campaigns. Nonetheless, with new changes such as GDPR sweeping the industry, alongside the other changes in happening in the digital marketing space, emails will have an […]
Email etiquette is not the kind of thing businesses should overlook. After all, you never have to look far to find reports of how people hate getting spam email. Also, they detest receiving something that’s too long-winded. But then, what’s the advantage of respecting each customer when sending them an email? It Reduces The Number […]
Do you know what’s one of the hardest things about becoming an online marketer? You really don’t know where to start. Like formal education, there’s no sequential and well-defined learning path. Which is why most of the successful marketers became experts through trial and error. But this approach doesn’t work for everyone. In fact, one of […]
Before it hit shelves, F. Scott Fitzgerald’s The Great Gatsby was almost titled The High-Bouncing Lover. Doesn’t have the same ring to it, huh? Writing your email subject line is a lot like choosing a book title: You have to get it right, or people may never open it — no matter how fantastic the […]
More people will see your social media content if you post as much as possible. Right? Wrong, says Veronika Baranovska, Inbound Marketing Manager at Sendible, most social platforms will penalize you for posting too frequently. Posting frequently doesn’t translate to higher engagement. In fact, by adopting a few key tactics, you can see more success on social […]
There are certain things we know to be true when it comes to email marketing. For one, segmented email marketing campaigns achieve way higher open and click-thru rates than non-segmented email marketing campaigns. We crunched the numbers using our very own customer data and concluded that campaigns segmented with our Smart Segment Builder saw a 20% […]
6 Ways To Improve Your Email Marketing Campaigns And Boost Sales Online– We all get emails. Far too many emails. How to hire or make your emails reach out to your audience or new audiences and not be labeled as spam or have people look over your emails. Tips on improving your email campaigns – An […]
Email marketing is perceived as a focused and proven way of reaching to the target audience. Email lists made from the results of customer behavior research are considered nothing less than a goldmine considering the measurable outputs that these deliver from minimal investment. Therefore, digital marketers constantly research on how to improve this medium on […]
Rebel has been helping marketers do more with their emails so that those emails become interactive experiences (with capabilities like galleries and quizzes) in and of themselves. Now the startup is adding the ability for consumers to complete their purchase from an email.
Email marketing is here to stay. During the last three years, email opens have grown an amazing 180%, so there’s nowhere to go but up. This is a fact you should use to your advantage. However, the average consumer is more than capable of detecting a regular marketing trick such as a limited edition or […]