The music world has seen a lot of changes during the past few years and artists have had to adapt as the industry changes around them. For some artists, they might not know how to adapt to make sure their music is tailored to meet the needs of an audience that is more diverse than it ever […]
If you’re a fan of social media, then you’ve probably heard of the term influencers. These are individuals who can promote your products through their own social media platforms. They generally have a high following and use it to spread the message about specific products. In this article, we’ll discuss everything you need to know […]
Influencer marketing is the biggest social media marketing trend where the brands and companies influence their target audience using third parties. These third parties are influential personalities with a prominent online following. Brands and companies pay these online celebrities to promote their products. The products are usually advertised using original content and personal experiences […]
From Pied Piper to Mike Jordan, from folklore tales to present day celebrity endorsements, we have seen the power of influence. In this article you will see how startups can benefit from micro-influencers in their digital marketing activities.