Since the dawn of man, storytelling has been an essential component of our lives. We thrive on the stories of others, both fact and fiction. When you’re trying to build your brand and connect with a specific audience on Instagram, the use of stories can be …
Millions of users access Instagram on a daily basis. While many simply upload pictures to be shared with friends and family, a growing portion are looking towards this social media platform in the hopes of generating a substantial source of side income. Is this notion even …
For 2019, a further increase in advertising spending on Instagram is expected. The focus is on five areas in particular. In June, Instagram cracked the magic mark of one billion users. At least now every social media officer should be aware of the importance of …
For a lot of companies, growing an organic following sounds like a mammoth of a task. After all, when we see brands in our field with 10,000 all the way up to 100,000 followers, it can seem impossible to reach those numbers without a little boost. …
There is this general believe in Nigeria that Instagram (IG) is for show-off and for displaying wealth and affluence. In fact, there was a recent Twitter debate where most discussants almost agreed that Twitter is for intellectual discourse while Instagram is mainly for women and for …
