Brandspeak: For Brand-First Behavior, Leverage Your Leaders

  The following guest post is by SAP senior director Joe Pantigoso. To become a brand-led organization, consider using your leadership in a new way to inspire brand-first thinking. You’re probably already using your senior executives in internal communications—like in company-wide emails, town halls and corporate portals. But have you ever thought about using them in your employee brand […]

Business News Daily

Leader: Know Thy Biases

3 Ways to Recognize Them and See Around Them The road sign in my home state of Washington read: “Litter and it will hurt.” I didn’t think twice about it, but our guests from nearby Vancouver, British Columbia, mouthed the slogan out loud and could hardly believe their ears. They were traveling with us to […]