For 2019, a further increase in advertising spending on Instagram is expected. The focus is on five areas in particular. In June, Instagram cracked the magic mark of one billion users. At least now every social media officer should be aware of the importance of …
Consider the following statistics about fine dining restaurants. Since 1987 the share of consumer spending on live experiences and events relative to total U.S. consumer spending increased 70 percent. 80 percent of Millennials want to know more about process and origins — how their food is grown and where …
There is this general believe in Nigeria that Instagram (IG) is for show-off and for displaying wealth and affluence. In fact, there was a recent Twitter debate where most discussants almost agreed that Twitter is for intellectual discourse while Instagram is mainly for women and for …
Meagen Eisenberg, CMO at MongoDB, can smell covert sales tactics almost instantly. Instead of sending her funny GIFs or email forwards, she believes good sales people can get her the resources she needs to make a purchase decision – whether it’s an introduction to another CMO …
I’ve been blogging since before “blog” was even a word. (Twenty-one years last Thursday!) I’ve had a financial blog for a dozen years now. In that time, things have changed in a variety of ways. For instance: Blogging has become more business-like and less personal. A …
