When a company utilizes SEO services, it helps a site gain exposure online. They enhance their online presence through the use of certain techniques that help a site rank higher. One component of SEO is geotargeting, meaning the marketing efforts pertain to a certain area. Get Actual Potential Clients When an individual or company wants […]
For 2019, a further increase in advertising spending on Instagram is expected. The focus is on five areas in particular. In June, Instagram cracked the magic mark of one billion users. At least now every social media officer should be aware of the importance of the platform. Not size alone counts But it’s not the […]
Consider the following statistics about fine dining restaurants. Since 1987 the share of consumer spending on live experiences and events relative to total U.S. consumer spending increased 70 percent. 80 percent of Millennials want to know more about process and origins — how their food is grown and where it’s sourced. 81 percent of consumers search for restaurants through mobile […]
There is this general believe in Nigeria that Instagram (IG) is for show-off and for displaying wealth and affluence. In fact, there was a recent Twitter debate where most discussants almost agreed that Twitter is for intellectual discourse while Instagram is mainly for women and for people interested in trending popular parties. In that debate, […]
Meagen Eisenberg, CMO at MongoDB, can smell covert sales tactics almost instantly. Instead of sending her funny GIFs or email forwards, she believes good sales people can get her the resources she needs to make a purchase decision – whether it’s an introduction to another CMO for a product use case, or providing technical support […]
I’ve been blogging since before “blog” was even a word. (Twenty-one years last Thursday!) I’ve had a financial blog for a dozen years now. In that time, things have changed in a variety of ways. For instance: Blogging has become more business-like and less personal. A decade ago, most blogs — even money blogs — […]
Pattern your influencer marketing campaigns on comic cons and you can’t go wrong: people dress up in cosplay, who knows what happens at night, and there’s shameless branding, selling, promoting, marketing, and influencing everywhere you look. It’s built in! Every TV show and movie trots out their actors, trailers, and rough cuts to these things. […]
Now that many dentists have their practices established on Facebook, it’s time to talk Instagram. Another important social media tool in your online toolbox, Facebook-owned Instagram can help your practice be discovered and attract new patients. Instagram’s popularity has skyrocketed in the last few years. In 2017 CNBC reported that Instagram added 100 million new […]
I started my career in marketing. In fact, I never even considered recruitment until one day my father-in-law and husband decided they were going to start a recruiting firm and I was going to run sales. While that was 2008 (a very bad year to start a recruiting firm), I found that the world of […]
6 Ways To Improve Your Email Marketing Campaigns And Boost Sales Online– We all get emails. Far too many emails. How to hire or make your emails reach out to your audience or new audiences and not be labeled as spam or have people look over your emails. Tips on improving your email campaigns – An […]