What are the sales funnel? A sales funnel is a marketing concept that maps out the journey a client goes through once creating any kind of purchase. The model uses a funnel as an analogy because a wide range of potential customers could begin at the top-end of the sales process, however, only a fraction of […]
Ecommerce evolves quickly and dramatically. Entrepreneurs need to develop more than just a product the market wants or needs, they need to be able to adapt to this ever-changing world. Subscription sales are a popular way for ecommerce companies to enjoy recurring transactions and predictable revenue while simultaneously giving customers what they want with less […]
Contests are one of the best promotional tools for all small and big businesses around the world. If you are planning to build a strong impression of your brand online, it is good to incorporate contests into your marketing campaigns. Some professionals even prefer to buy real contest votes online to boost engagement. It helps […]
Businesses invest a lot of time and money into marketing channels like paid traffic, SEO, and social media. In many cases, though, their website does not reach the heights users expect from a quality brand. A poor website experience can harm your reputation, reducing the effectiveness of all your other marketing strategies. Creating a quality […]
When launching a new product, it’s vital for a promotional marketing team to effectively introduce their target audience to their brand in a way that entertains, informs, and educates. Since consumers are flooded with conflicting messages from competing brands all day long, it takes a creative strategy to cut through the white noise and get […]
Apparel and garment trade shows are incredibly important to the fashion industry. Whether you’re buying for a retailer or showing your own work as a designer, these events are opportunities for you to demonstrate your skills, talent, and passion. As a designer, you’ll have appointments with buyers all day long. You’re going to need all […]
QR – Quick Response – codes are beginning to gain in popularity as the smartphone-browsing crowd continues to grow. There are almost 2.7 billion mobile users around the globe – a statistic that has marketers brimming with promotions and creative ideas. Although, no one wants to open their smartphone to a clutter of text messages […]
When a company utilizes SEO services, it helps a site gain exposure online. They enhance their online presence through the use of certain techniques that help a site rank higher. One component of SEO is geotargeting, meaning the marketing efforts pertain to a certain area. Get Actual Potential Clients When an individual or company wants […]
For 2019, a further increase in advertising spending on Instagram is expected. The focus is on five areas in particular. In June, Instagram cracked the magic mark of one billion users. At least now every social media officer should be aware of the importance of the platform. Not size alone counts But it’s not the […]
Consider the following statistics about fine dining restaurants. Since 1987 the share of consumer spending on live experiences and events relative to total U.S. consumer spending increased 70 percent. 80 percent of Millennials want to know more about process and origins — how their food is grown and where it’s sourced. 81 percent of consumers search for restaurants through mobile […]