When launching a new product, it’s vital for a promotional marketing team to effectively introduce their target audience to their brand in a way that entertains, informs, and educates. Since consumers are flooded with conflicting messages from competing brands all day long, it takes a creative strategy to cut through the white noise and get […]
Apparel and garment trade shows are incredibly important to the fashion industry. Whether you’re buying for a retailer or showing your own work as a designer, these events are opportunities for you to demonstrate your skills, talent, and passion. As a designer, you’ll have appointments with buyers all day long. You’re going to need all […]
QR – Quick Response – codes are beginning to gain in popularity as the smartphone-browsing crowd continues to grow. There are almost 2.7 billion mobile users around the globe – a statistic that has marketers brimming with promotions and creative ideas. Although, no one wants to open their smartphone to a clutter of text messages […]
When a company utilizes SEO services, it helps a site gain exposure online. They enhance their online presence through the use of certain techniques that help a site rank higher. One component of SEO is geotargeting, meaning the marketing efforts pertain to a certain area. Get Actual Potential Clients When an individual or company wants […]
For 2019, a further increase in advertising spending on Instagram is expected. The focus is on five areas in particular. In June, Instagram cracked the magic mark of one billion users. At least now every social media officer should be aware of the importance of the platform. Not size alone counts But it’s not the […]
Consider the following statistics about fine dining restaurants. Since 1987 the share of consumer spending on live experiences and events relative to total U.S. consumer spending increased 70 percent. 80 percent of Millennials want to know more about process and origins — how their food is grown and where it’s sourced. 81 percent of consumers search for restaurants through mobile […]
There is this general believe in Nigeria that Instagram (IG) is for show-off and for displaying wealth and affluence. In fact, there was a recent Twitter debate where most discussants almost agreed that Twitter is for intellectual discourse while Instagram is mainly for women and for people interested in trending popular parties. In that debate, […]
Meagen Eisenberg, CMO at MongoDB, can smell covert sales tactics almost instantly. Instead of sending her funny GIFs or email forwards, she believes good sales people can get her the resources she needs to make a purchase decision – whether it’s an introduction to another CMO for a product use case, or providing technical support […]
I’ve been blogging since before “blog” was even a word. (Twenty-one years last Thursday!) I’ve had a financial blog for a dozen years now. In that time, things have changed in a variety of ways. For instance: Blogging has become more business-like and less personal. A decade ago, most blogs — even money blogs — […]
Pattern your influencer marketing campaigns on comic cons and you can’t go wrong: people dress up in cosplay, who knows what happens at night, and there’s shameless branding, selling, promoting, marketing, and influencing everywhere you look. It’s built in! Every TV show and movie trots out their actors, trailers, and rough cuts to these things. […]