Consider the following statistics about fine dining restaurants. Since 1987 the share of consumer spending on live experiences and events relative to total U.S. consumer spending increased 70 percent. 80 percent of Millennials want to know more about process and origins — how their food is grown and where it’s sourced. 81 percent of … [Read more...] about Fine Dining Marketing Framework (Infographic)
Marketing
IN PURSUIT OF BUSINESS EXCELLENCE ON INSTAGRAM
There is this general believe in Nigeria that Instagram (IG) is for show-off and for displaying wealth and affluence. In fact, there was a recent Twitter debate where most discussants almost agreed that Twitter is for intellectual discourse while Instagram is mainly for women and for people interested in trending popular parties. In that debate, there was a lone popular voice … [Read more...] about IN PURSUIT OF BUSINESS EXCELLENCE ON INSTAGRAM
7 Ways Relationship Intelligence Can Boost Customer Advocacy & Sales
Meagen Eisenberg, CMO at MongoDB, can smell covert sales tactics almost instantly. Instead of sending her funny GIFs or email forwards, she believes good sales people can get her the resources she needs to make a purchase decision – whether it’s an introduction to another CMO for a product use case, or providing technical support to her team. A valuable and … [Read more...] about 7 Ways Relationship Intelligence Can Boost Customer Advocacy & Sales
The thin green line: Why you should be skeptical of financial blogs
I’ve been blogging since before “blog” was even a word. (Twenty-one years last Thursday!) I’ve had a financial blog for a dozen years now. In that time, things have changed in a variety of ways. For instance: Blogging has become more business-like and less personal. A decade ago, most blogs — even money blogs — were rooted in the … [Read more...] about The thin green line: Why you should be skeptical of financial blogs
Influencer Marketing Should Be Fun, Fun, Fun
Pattern your influencer marketing campaigns on comic cons and you can’t go wrong: people dress up in cosplay, who knows what happens at night, and there’s shameless branding, selling, promoting, marketing, and influencing everywhere you look. It’s built in! Every TV show and movie trots out their actors, trailers, and rough cuts to these things. Oh, and lots and lots of swag … [Read more...] about Influencer Marketing Should Be Fun, Fun, Fun