The greatest marketing campaigns are the ones that connect with us, inspire action and leave a lasting impact. Think Casey Neistat’s ‘Make It Count‘ collaboration with Nike, Airbnb’s ‘Belong Anywhere‘ or Patagonia’s ‘Fighting for Public Lands‘. Very few businesses ever achieve anything that connects with their audience like these campaigns. In fact, I can probably […]
Tag: media
“A newborn is without his father Friday” — because his father was wanted on an outstanding homicide warrant
If you’ve been on Twitter at all today, you’ve probably come across the viral video of ICE detaining a man while he’s driving his wife to the hospital to have a baby. It doesn’t get more heartless than that — abolish ICE, now. WATCH: ICE agents detain husband who was driving pregnant wife to hospital […]
Blogging for Business Part I – How to Develop a Content Strategy
I’ve been blogging for 10 years, and I will tell you that it’s no small thing to build a brand online using content. To develop a blog, you need to define the purpose for your blog, a specific target audience, an engaging content strategy, and build up a significant following in social media, if you […]