For many people, there is a common understanding of the impact social media has had. As more and more individuals prepare themselves for the holiday season, it’s clear that there is a sense of community around social media and the impact of media in general. Many major corporations like Fox News, are displaying advertisements for […]
For many, the media has been a deciding factor on whether or not someone believes what is going on with COVID-19. People are using facts they gain from hundreds of media sources to form an opinion, on healthcare or politics. It’s difficult to grasp the amount of information that floods landing pages, social media, and […]
The greatest marketing campaigns are the ones that connect with us, inspire action and leave a lasting impact. Think Casey Neistat’s ‘Make It Count‘ collaboration with Nike, Airbnb’s ‘Belong Anywhere‘ or Patagonia’s ‘Fighting for Public Lands‘. Very few businesses ever achieve anything that connects with their audience like these campaigns. In fact, I can probably […]
If you’ve been on Twitter at all today, you’ve probably come across the viral video of ICE detaining a man while he’s driving his wife to the hospital to have a baby. It doesn’t get more heartless than that — abolish ICE, now. WATCH: ICE agents detain husband who was driving pregnant wife to hospital […]
I’ve been blogging for 10 years, and I will tell you that it’s no small thing to build a brand online using content. To develop a blog, you need to define the purpose for your blog, a specific target audience, an engaging content strategy, and build up a significant following in social media, if you […]