By Lindsay Shearer When Josh Nass left the Brandeis University campus on a Wednesday evening in the Spring of 2013 and got into a limousine that awaited him, nobody on the entire University campus knew where he was going. Nass sat quietly in the backseat of the car as he was driven to one of Fox’s remote […]
Public relations are essential for any business today. In a world where news can travel fast, companies need to get out in front on news and put the right spin on it to protect their brand. However, behind the scenes are the PR pros. So what exactly do they do? Press Releases Much of the […]
Thanks to modernization of how the public connects to public entities and happenings, such as through smart devices and social media, public relations is a field that has absolutely exploded over recent years. PR is no longer a matter of catching glimpses of happenings on the nightly news if you happen to be home; no, […]
What Is a PR Campaign? A PR campaign is a campaign that is designed to help bring attention to a product, or company, without having to spend money on advertising. With that being said, a company may initially spend money on advertising, but the goal of the campaign will be to gain the interest of […]