The following guest post is by SAP senior director Joe Pantigoso. I’m often get asked by students and start-ups to recommend books on brand and branding. Here are 3 go to sources I often recommend: 1) Aaker on Branding: 20 Principles That Drive Success by David Aaker. Written by a recognized brand guru known for his work in […]
Monday, April 19, 2021
Entrepreneurship. Startups. Business. Marketing