The following guest post is by SAP senior director Joe Pantigoso. To become a brand-led organization, consider using your leadership in a new way to inspire brand-first thinking. You’re probably already using your senior executives in internal communications—like in company-wide emails, town halls and corporate portals. But have you ever thought about using them in your employee brand […]
Tag: sap
Brandspeak: Three Go-To Books on Brand and Branding
The following guest post is by SAP senior director Joe Pantigoso. I’m often get asked by students and start-ups to recommend books on brand and branding. Here are 3 go to sources I often recommend: 1) Aaker on Branding: 20 Principles That Drive Success by David Aaker. Written by a recognized brand guru known for his work in […]