Knowing how to successfully integrate relevant keywords from across the spectrum is an essential aspect of any self-respecting SEO campaign. Keywords play an important role in everything from link acquisition to on-site placement. But it takes a bit of experience to know exactly which terms to target in order to produce optimum results. One of […]
When you are writing a blog post, you want to share something useful; to give people your own perspective on the topic, and to generate some traffic in the process. Traffic may not be your primary purpose, but it’s useless to write if your blog is a ghost town. In other words, when you are […]
Doing digital marketing without proper tools is like trying to plow a field with a shovel. Most of the tools that are available today were created by marketers for their colleagues in order to increase efficiency and productivity. Full marketing automation is not here yet, but there are certain things that simply can not be […]
If handled properly, WordPress can help you boost your online presence and/or promote your e-business through a simple-to-navigate blog that communicates your corporate philosophy and presents your offerings in optimal SEO light. By using categories and tags, you can group posted content into a logically organized database – but be careful! Categories and tags are […]
Most people bandy the term “SEO” around the office, but few people really understand the theory behind it, leaving the detail to the technical guys. In a nutshell, Search Engine Optimisation is the art of making your website legible to search engine robots and humans alike. It’s obvious you want your live and potential audience […]
Many people think that recent Google changes killed SEO, which is far from truth. Although Google algorithm is constantly improving, white hat SEO techniques still play major role in website rankings.
SEO Basics For Small Businesses Small businesses depend on a strong customer base for their success, but many are struggling to navigate the transition to a digital economy. Limited resources and knowledge give to an underwhelming degree of performance in search engine ranking for small business owners. This catch 22 situation where business people need […]