Entrepreneurship. Startups. Business. Marketing
Shalom Lamm, the real estate mogul and CEO of Operation Benjamin has always conducted his business by a number of ethical business strategies. Lamm, like many top-notch businessmen, finds that without business strategies and business ethics to guide them, a businessman or businesswoman is liable to go off course. #1. Don’t Try to Bypass the […]
There’s a whole lot more to carrying out your YouTube keyword research than merely selecting terms that you feel are applicable to your channel or video. Instead, it has been shown that better keyword research does indeed correlate to more views, and why else are you uploading a video to YouTube apart from to get […]
The rhythm that we established as school children lives on in many of us. Admit it: You get antsy in the spring, realizing that summer is just around the corner. Feeling like September is a fresh start, you clear out a few old files and bring in a few new office supplies. ‘Back to school’ […]
JESHOOTScom / Pixabay When you’re a freelancer, it’s easy to let work bleed into every moment of your life. There’s always another pitch to send. It’s always a good idea to check your email to see if a client reached out. You can always pop onto social media. Things get especially blurry when you work […]
Outbound sales isn’t dead. In fact, it’s far from being dead. While your inbound sales techniques may be generating leads, it may not be producing enough or the right kind of leads to increase revenue and grow your business. Your business needs new customers, and you can’t wait for them to find your brand. You […]
So, let’s face it. Sometimes running a business is not all gumdrops and lollipops. It can be frustrating, right? So the question for you today is, have you ever had a client or a project that just did not go the way that you thought it would? Sure you have. Business filled with learning lessons. […]
I have yet to enter a turnaround situation that I didn’t hear the owner or CEO or the board say that the answer to all of their problems is more money. While in some cases this is a real need, it is seldom the systemic problem within the company. Chances are that they have some […]
When you are in the IT B2B arena, chances are you will deal with different types of decision-makers in different levels of management. These people can be the IT Managers, CIOs, CTOs, VPs, or CEOs. If you are lucky enough (pun intended), you might find yourself like a bouncing ball as one decision maker tells […]
As long as human beings are a part of a business, mistakes are inevitable and, at some time or another, you’re going to deal with an upset customer. While many view these scenarios as either a loss or a break-even opportunity, I argue there’s much more value to be harvested and, if handled correctly, it […]
It happens all the time. You take your team away from the routine for a few hours, brainstorm, and develop a brilliant new strategy for your business. And when you all get back into the routine, the routine wins and strategy loses. Nothing changes. The plan was brilliant on the whiteboard but never got to […]