Small businesses in search of effective digital marketing strategies can’t afford to overlook link building. By increasing the number of quality inbound links to their websites, fledgling enterprises can attract attention from scores of prospective clients. If you’re relatively new to link building or digital marketing as a whole, putting together a solid link building strategy is liable to seem like an arduous undertaking. While tackling unfamiliar avenues of marketing head-on can be somewhat daunting, the following pointers are likely to make link building seem considerably less perilous.
Work with an Experienced Web Marketing Company
If link building is an unfamiliar concept to your business, don’t hesitate to get in touch with a seasoned web marketing company. In addition to providing valuable link building services, professional web marketers will be able to help you out with search engine optimization, website modification and a host of other promotional efforts. Whether you have no experience building links or simply wish to give your link building efforts a shot in the arm, enlisting the aid of seasoned pros is likely to take you a long way.
Avoid Excessive Link Trading
When requesting that a site host a link to your business’s website, the owner of that site is likely to make the same request of you. While wanting to reciprocate a fellow site owner’s kindness is perfectly understandable, there are a number of factors you’ll need to consider. For starters, many prominent search engines disparage excessive link trading, and if they catch wind of the fact that your business is engaged in it, you’re likely to see your site’s search ranking take a nosedive. Secondly, any website with which you engage in reciprocal linking should be relevant to your business and/or industry. Trading links with a site that’s far removed from your business may help direct people to your site, but these individuals are unlikely to stick around or become customers. Furthermore, this type of reciprocal linking is liable to draw the ire of popular search engines.
Produce Quality Content
Marketing your website through informative articles and guest posts can be an effective way to attract positive attention – provided, of course, you go about this in the proper manner. First off, while it’s fine to feature links to your site in this content, you’ll need to avoid doing so excessively. If a piece of content is packed to the brim with links, it’s likely to come off as inauthentic. Additionally, make sure that any links you incorporate organically mesh with the rest of the material. Links that are unnaturally wedged into seemingly unrelated content are liable to confuse your audience and attract negative attention from search engines.
If you don’t have much experience producing web content, there are several ways you can approach content creation. A dependable web marketing company can walk you through the basics of content creation and even create quality content based on your preferences. In addition to working with knowledgeable web marketers, you can implore prominent figures within your industry to produce posts that contain links to your website. Depending on how important content creation is to your overall marketing strategy, you may benefit from putting dedicated content creators on the payroll.
Don’t Purchase Links
Although simply purchasing backlinks to boost your site’s ranking may seem like a simple, low-risk strategy, it’s a direct violation of Google’s guidelines. As far as the world’s preferred search engine is concerned, links constitute votes, ergo buying links is tantamount to buying votes. If you have money to spend on backlinks, these funds should be put toward more ethical link building endeavors, like content creation and consultations with web marketing companies.
No matter how innovative or eager to please your small business is, you’re going to have a hard time spreading the word in the absence of an effective digital marketing strategy. When it comes to solid digital marketing, there are quite a few avenues your enterprise should explore, such as search engine optimization and social media engagement. However, no marketing apparatus is complete without a workable link building strategy. Any small business that’s eager to reach the largest possible audience by maximizing its online presence would be wise to prioritize link building.