Why Choosing A Right Camera For Vlogging Builds Trust

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Vlogging, or video blogging, are blogs in a video form. It is an article being narrated, where we see someone or hear a voiceover. These types of content help get messages across by using visuals instead of physical words. It makes a lot of sense for people to move towards the v-logging setup because younger generations are getting their information today like that. Instagram, Snapchat, Twitter, and YouTube provide their content by watching rather than reading. YouTube is more special for the 18-to-35 ages in terms of their intake of news and what is trending.

V-logging gives an intimate feel to people because there is an actual face and voice attached to it. This is sending out a brand message in an informal way that is attractive and feels less intrusive. It makes you more human and trustworthy to gain customers confidence. But to do that, you need the right look and not feel like you are manipulating them anyway. This is where having the right camera comes in because it is easy for an image to be shot in such a way where we can pick up on anything that looks and sounds fake.

Here is what to have for your camera. For the frame rate: the standard rate for the 4K and 2K is between 24 and 30Frames Per Second (FPS). The highest rate is between 48-60FPS.The aspect ratio for HD video is 16:9; you could get standard video, but why? The resolution range should be between 360P and 2160P; the recommended Codec rate for the high frame is between 66MBPS -85MBPS. File formats for YouTube are MP4, AVI, WMV, and MOV. Keep these basic facts in mind when going out to buy the right camera for v-logging.

Some of the Best Camera for Vlogging include the Canon Powershot G7X, Panasonic Lumix DMC-GH4 4K, and Nikon D5600 Digital SLR Camera. These cameras meet the criteria and have plenty of pros outweighing any cons to the product. The Canon has a wide angle 4.2X zoom and inbuilt Wi-Fi network, Panasonic features Dolby-Digital audio and accurate color matching with scene conditions, and Nikon features advanced Viewfinder integration and shadow control. A fourth option, the Sony FDR-X3000, is smaller and features underwater shooting and recording plus HDTV, NTSC-Color, and UHDTV signal range.

There are several ways to start v-logging, but it comes down to making the right single shot with your camera. There’s strategy involved in marketing yourself, but to establish a proper trust is to go through the screen to connect to others. A v-log that is exciting, engaging, and interesting will make your message go round more to others. Shoot it right, though. Lighting and high resolution and other things will make it all worth the while.

Ryan Yarbrough is a small business consultant, speaker, and the manager at Davis Financial Services, a small business consulting firm.

2 Comments

  1. Bruce Martine

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