Training and Development

4 Reasons Why a Corporate Event Can Really Improve Your Business

If you’re a small business owner, it is a very difficult time for you at the moment. Getting ahead in this competitive market is extremely difficult, and there are probably numerous other businesses that can provide the same product or service that you have. It used to be that you were only competing with the other people in the high street in your city, but now, you are competing with businesses all across the world, due to the massive growth of the Internet. People are becoming a lot more business savvy, and they are using the Internet to search around to find the best deal possible.

Stand out from the rest.

This is why you need something that will distinguish your business from the others, and something that will make it really stand out. There are many ways to do this, but one of them works a lot better than most. Successful business now is all about promoting your brand and your image, and the best way to do that, is to organise some kind of corporate event for your current and potential customers. Many small business owners do not realise the potential that these corporate events create, and if it proves to be a success, then your profits and your customer base will grow dramatically.

The benefits.

Now that you know that it works, all you need is to find a corporate event planner to organise everything for you from start to finish. The following are some of the ways a corporate event can benefit your small business and why you really need to talk to a corporate event planner today.

  • It creates awareness of your business – Up until now, your business may be flying under the radar, but organising a corporate event will bring what you have to offer, to the forefront, and an event such as this will allow you to deal directly with wholesalers, suppliers and customers alike. It allows you to target the potential customers that you really want to talk to, and during the event, you can market your business by providing various things for free, like pens, T-shirts and key rings. You should never underestimate the value of giving up simple things like the above. They will make a real impact on the potential buyer’s mind, and it is a daily and a gentle reminder of your brand and what you have to offer.
  • Stay ahead of competitors – This is the one true and tried method that will help keep you ahead of the curve when it comes to the competition. Potential customers see that you are making the effort to reach out to them and secure their business, and they will reward you for that. These events give you a real and tangible opportunity to really compete. It allows you to get a specific customer for your particular product or service, and these will be people who will have a genuine interest in buying. This will save you a great deal of time and effort, and when you think about the time spent with people who just come into your store to kill time, those other customers are waiting for your attention, maybe didn’t want to wait any longer and just walked out the door. This way you get to talk to real buyers.
  • Free advertising & publicity – If you organise your corporate event properly and it has the wow factor, then you might find that local newspapers, radio and television stations may want to report on your event. This allows you to reach out to many thousands of potential customers for free.
  • A better team cohesion – Believe it or not, but these events are an excellent way to get your staff to remember why it is, that they wanted to work for this company in the first place. This is the perfect opportunity to remind them about what it is that they offer, and why it is that their product or service, is better than anyone else’s. Sometimes staff get a little bit complacent, and it’s good to remind them what is good about your business. It gives them a new sense of pride in what they do and this positive attitude will come across very well with potential customers.     

Build relationships and sell more.                                    

If you want your small business to grow and to be more profitable, then organising an event through a corporate event planner should be at the top of your list of things to do. They really do work and you will wonder why you haven’t tried something like this before. These events give you a real opportunity to increase your customer base, but also a way to remind staff and customers alike, that what you offer them is second to none. As mentioned briefly, it is the perfect opportunity to give your staff a much deserved treat, and you can set them up in a hotel in a fantastic location, to let them know that you really appreciate all of their efforts. Once they return to the office, you will find that productivity will go up and you will have much happier staff and customers.

Quality face-to-face conversations with current and prospective customers can be worth much more than hundreds of clicks on your company’s website. These are real people right in front of you, right here and right now. They are there because they are genuinely interested in your product or service, and finding real customers such as these is difficult, if they are just browsing online. It is commonly forgotten that people like to buy from people. They like the interaction with the sales person, and to and fro of negotiation. 

Setting up a corporate event for your business through a corporate event planner is a very wise business decision and once you do your first one, you will begin to understand the real impact that these events really have on your future success.

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