We have all been through an incredible and strange time this year, and businesses now need to look at different options to help bring customers in and to keep their processes running smoothly.
People really want to support local and small businesses, and with many campaigns encouraging people to shop locally, this is something that you should participate in too. No matter your business, your product should be the best option to choose within your community. But how do you make that happen?
It’s more important for small businesses than ever to have the support of their communities. In order to do that, your business needs to be involved and recognizable to those in your area. With that in mind, here are some guidelines that you can follow to help spread your brand and protect your business.
Sponsor Local Teams, Schools, or Events
One of the first things that you may want to consider to gain community support would be to look at sponsoring local teams, schools and events in your area. These things tend to need local support in terms of funding, and usually include a collection of diverse local people gathered for a cause.
These are easy and targeted marketing opportunities for your business. Your business will have an engaged and interested audience without you needing to bombard people with advertising. Sponsoring a local team may mean that your business name is on a uniform or shirt, or that a banner with your business is showcased on a pitch or court.
Schools are also a captured audience as you have parents attending school each day or getting involved within the school community. Local events can also be a great opportunity to showcase your business, and you can do that through setting up stalls or advertising and sponsoring elements of the event.
Of course, this is where you may need to give some form of cost to get the sponsorship or advertising option, but this is worth it to be able to get your business in front of the right people.
Create Incentives and Competitions That Draw People In
There will always be people that want to get involved when it comes to incentives and competitions, and now more than ever people want the buzz of being successful and winning something they want or need. So your business can help do this by offering up competitions and incentives to draw customers in.
You can advertise this locally through advertising in local social media groups. The more you do, the more you can make local customers aware of who you are and what your business is about.
Volunteer Your Time to Local Charities
Charities are always looking for people to help and volunteer, so you may want to do what you can to help out and gain some brand awareness. Volunteering your time is a great way to give back.
But you could also use it as a chance to talk to people within the community, where your business logo or brand and pass the message on about who you are. Your business could also advertise the fact that they are involved with that specific charity. Again, this targeted advertising can spread awareness of your business and brand.
Hire an ASL Interpreter
When it comes to being inclusive as a business, it is important that you do what you can to be open to all customers. Interpretation services are possible in different ways and having one that can help with Deaf and hard of hearing individuals could allow more customers to be able to use your business and service more freely.
We often make changes and are amiable for individuals with disabilities through access to business premises and shops, but communication could be a great step for your business to take to ensure that your business is completely inclusive.
Personalize every interaction with your customers
Finally, it is important that you personalize every interaction with your customers. This included social media comments and direct messages to communication you may receive in person, on the phone or by email.
Web interactions especially should be more personalized by picking up elements of the comment or request and using their name if possible. The more you personalize the service, the more customers will feel valued. This is especially important when dealing with people locally, as you want to feel and become part of the community.
Let’s hope these tips and guidelines help you to enable your business to be involved in your community.