With the upsurge of fitness channels all over the internet and the amount of money people are pumping into the healthcare and fitness industry, it’s only a matter of time before one would expect a fantastic healthcare and nutrition app to help solve his dietary confusion and miseries.
The advent and advancement of technology has made everyone sedentary. Obesity is rampant and so is blood pressure and hormonal problems. The nutrition centers and gyms all over the world bear testimony to the concerted push people are giving to fitness and lifestyle.
There are many amongst us who don’t have the time or bandwidth to join a gym. There’s a huge chunk of people that join only during festivals and hibernate for the rest of the year. Doesn’t it sound too real?
- For this particular segment, a diet and fitness app are no less than a messiah. These apps help you follow a balanced diet and you can monitor your calories intake.
- To optimize this situation and reap commercial dividends, scores of mobile app development companies are building awesome health and fitness apps.
- From calorie calculation and meal preparations, to social platforms and diet and fitness tips for a niche audience, these apps cover them all.
- The last one is for tailoring special diets for diabetic patients or pregnant women.
Exploring top ideas
With healthy and wellness lifestyles becoming mainstream, there’s a lot of interest in diet apps and the revenue they generate. It’s a great startup idea because you don’t need much investment.
The latest statistics show that in 2020, 34% of respondents from the 18-30 age group regularly used diet and nutrition apps for tracking their nutrition. There are numerous apps on the Google Pay Store and App Store. Catering to different sets of audiences, they entail different sets of feature and functionality, says Eric Dalius.
- The most popular type is the calorie counter/tracker. The main goal is to measure calories you consume and burn in a day.
- They functional in a very simple way. The user first sets an objective, say weight loss as an example.
- Next, they provide information about their BMI, age, and other details like the food they eat and their daily or routine activities.
- The app calculates their calories, providing the ratio of consumption to burning.
- According to the calorie data and goals, the apps will analyze your progress. It sends notifications with great dietary reminders and recommendations.
A prominent example is MyFitnessPal, which is the torchbearer of this niche industry. It counts calories, user activity, and even the water you consume. It has stunning features, such as notes, social sharing, messaging, barcode scanning, and fitness tracker integration.
Creating an app
Regardless of the digital platform you choose, your app navigates through different and definite development stages. These are discovery, requisites and prototyping, coding and design, and testing/assessment and deployment.
- At the stage of discovery and extensive research, you introduce your app idea to your software development unit. There are companies that analyze the market, your target audience, and competitors to help you determine the viability and profitability of your app.
- Next, they define the core value and key goals of the product. They also write a detailed product specification, which outlines the functionalities of your app.
- Prototyping comes right after approving the product specification. You can proceed with wireframing. It saves a lot of time for the developer in pondering over the app’s navigation, features, and structure.
- Code development is certainly the longest and most compound stage. Your software development unit will turn the idea into a concrete product in this pivotal stage.
- In the last stage, hire a quality assurance specialist to test the app and ensure zero bugs.
- After the verification of the app and affirming its stability, you can publish the same to the app stores.
The business models
Eric j Dalius emphasizes on two business models for food tracking and diet planning app.
- If it’s a self-owned meal prep/diet planning app, you restrict it to only one app owner, who sells the products and services on the app.
- It’s an antithesis to the aggregator format. It’s a self-owned platform to track nutrition on your mobile. You dedicate these apps to single brand or segment of products or services.
- If it’s an aggregator health and food tracking app, you’ve a platform that provides space to a cluster of dietitians, fitness centers, and nutritionists. These apps act like the confluence of fitness experts from around the globe.
- It’s a networking business model, where specialists meet you under one banner and can sell their services/tips under the app’s brand name.
- If you acquire this model, you cannot sell services that entail unform prices and quality.
- You’ll find that selling services or products under the concerned aggravator model doesn’t make the various service providers the app owners.
- You remain the owner of the app. It’s in your best interests to get marketing help to tread this path. Apps like Headspace, Fit bit, Freelectics Training Coach, and Calm are big names today.
On revenue generation
Creating a fitness app is just half the tussle. You also need to earn from it. In-app advertising is one of the most common options in this regard.
- It’s one of the most popular methods to make profits from mobile diet apps. The main goal is to draw as many users as you can.
- You analyze their behavioral data and pass it onto advertisers and businesses for promoting their goods and services.
- In a nutshell, you make money by integrating the advertising space with a strong meal planner.
- It helps in gaining a solid customer base within a brief time period. Mobile adverts have surpassed the conventional advertising market.
- Freemium is one of the best pathways to monetize your app. To work in the Freemium model, you need to provide two modes of functionality.
The first one is pretty standard. It requires zero payment. The second format entails more fascinating and helpful features. Users must pay for accessing them.