Posting content on social media platforms is not as easy as we would want it to be.
As well as being able to pick the right type of content, film it, produce it and edit it, you need to keep in mind certain sizes and specs that every social media platform requires.
The quality of your contents is key to achieving a successful video marketing strategy on social media and increasing your ROI.
As marketers, we all know it has been long proven that video strategies are the ones that perform better in terms of engagement and conversions.
Every social media platform strategy can be taken to the next level by using video marketing. Let’s take a quick look at each of them!
Since Instagram launched video ads in 2015, investing on Instagram videos is one of the smartest decisions marketers can (and totally should!) make.
Also, this new Tik Tok phenom is the latest hit when it comes to social media platforms dedicated exclusively to videos.
Tik Tok videos show high levels of engagement, since they display a whole new way of storytelling.
As well as these platforms, Twitter is also increasing its engagement level thanks to video marketing. In fact, more than 2 billion video views are posted on Twitter per day.
On this platform, short videos are the rule!
Furthermore, Pinterest is also a great example of how adding the video feature really improves a platform’s engagement leves. Pinterest offers a bunch of video types for you to publish.
Concerning Linkedin, even though this platform has been offering a video feature since 2017, there is some news: stories are soon to be available!
Linkedin videos are a powerful tool to reach executives, professionals and to generate b2b communications.
Actually, 75% of executives admit watching b2b video marketing every week on Linkedin.
When it comes to Snapchat, just the fact that more than 10 million videos are watched on this platform every day should be enough for you!
However, publishing videos on Snapchat is only a smart choice if your target audience goes from the ages of 15 to 25.
So we could easily come to the conclusion that captivating your audience through video marketing is a strategy that you should get on board with.
The real question is… how can you create thumb stopping videos that will capture your audience and make them take a break from their monotonous social media scrolling?
The answer is CreatorKit. Why? Because you can add text to videos, merge them and create awesome motion graphic videos just with a few clicks.
This editing app offers hundreds of video templates for you to choose the one that best suits your company’s needs.
In just a few minutes you can create astonishing videos, including motion graphics transitions and animated elements such as titles, subtitles, images and many more.
This app does not require experience or any editing skills or knowledge at all. It is super intuitive and user-friendly.
In addition, CreatorKit is soon going to be available in both mobile and desktop versions and runs 100% online, so you don’t need to download anything to make it work.
This is a real plus when either you or one of your team needs to switch devices to continue editing or want to open the same project from different devices at the same time.
CreatorKit was meant to improve workflows and was designed to enable marketers to create professional looking content without huge investments!
Did you try it yet?