Influencer marketing is a big trend in the social media era. Brands pay influencers to promote their products and services in social media posts to thousands or even millions of adoring followers. By associating their offerings with the lifestyles these personalities lead, businesses reach new audiences who eagerly consume their advertisements. But legitimate businesses aren’t […]
When your business is trying to market itself and gain popularity, you can use content created by your customers and users. The content that you collect over time can become a large part of your marketing plan, and there are a few tips listed below that will make using this content simpler. You can grow […]
When was the last time you advertised in the Yellow Pages? Decades? Never? If you’re like most marketers, you’ve been using PPC ad platforms like Facebook, Google, and Yelp to generate leads and customers. You’ve probably spent time optimizing your PPC strategy for mobile. Given all your hard work, have you noticed your revenue isn’t […]
