Starting an online business is easy, but to keep it open is hard. When you’re running an online business,its goal should be to drive traffic and generate revenue.
There are many ways in which you can increase traffic on the website, but if you’re a startup, you have limited resources, and you need to act smartly instead of wasting money on unnecessary things.
However, you need to understand that not all the people who visit your website are willing to buy from you. It is a sad fact about digital marketing that people rarely buy from websites which do not engage them in the first 8 seconds.
It is concluded that out of 100 visitors, only 2 to 3 people convert. If you want more conversions, you need to apply some tricks on your visitors and see them convert.
Is there a negative space? Use it!
In website design, all the space which is used is known as positive design while space which is left unused is called negative space or white space.
When we design a website, the amateur website designers leave little space for each other. This leads to noise for the user.
To much noise will confuse the user, and they will shift to another website without saying a word. You don’t want users to do the same with you.
You can use white space by giving users some room to read and make a better decision. Break the paragraph, make text in bullet points, and use rich media to express your points.
The right combination of colors
Sadly, colors are something which is mostly ignored by many people. If you’re choosing a color, you need to use a combination which is loved and appreciated by people. You cannot choose colors which are driving people away.
As a website design agency in Toronto or a digital marketing agency, it is your job to test various color combination and see how people are responding to it. There is no one-size-fits color combination which can help your website to increase sales. However, if you use the color combination,it will help create a reputation of your brand and people will start trusting your brand.
The main point here is to use color combinations in CTAs and even in the background of the website in a way that people can feel about the website.
Simplify your navigation
What most of the website owner ignores is the complexity of the website. If the website is complex, it gets difficult for the users to come and find what they’re looking for.
Whether it is driving users to a landing page or driving them to a product page, if the navigation is not simple, it gets difficult for them.
Too many choices can confuse users. People love simplicity. If you give them a few options, it will be easy for them to choose from it. If you provide more options, it will be difficult for them to choose and pick what they want.
Free templates are killing it
Whatever CMS you use, there are free templates with it. Do not go for these templates. These templates give a feeling that they’re giving so many options to you, but, they are taking some things away too. For instance, a free template will provide an opportunity for the spammers to commit on your blogs without any obstacle.
Therefore, you need to choose a template which is a paid one. It is a one-time investment, but it will reveal things you cannot imagine now. However, keep in mind that the investment is right for you in the long-run.
Use animated CTAs
One of the essential things that the website design need to have is a clear-cut CTA button. Enough of the simple CTA buttons. Now is the time to use animated CTA button, which will gain more attention.
To wrap it all up
It is not just about creating a website which can generate orders and keep doing it. Every website gets old, and therefore, you need to keep innovating the design elements of the website.
The things mentioned above are easy-to-follow and will make your life easy as they are quite basic but contain a considerable impact on the overall conversion rate of the website. If you use these, you will inevitably boost your conversion rate and if you do so, feel free to let us know.