A few years back, developing and designing a website was simple.Today the importance of website design and SEO is a premium. You have to understand the audience. You need to really speak to that audience and understand their desires and needs.
The old process entailed creating a website that generally looked good and would be appealing to a large number of people. The main consideration when it came to website design was coming up with a site that would please the target audience and give a business enterprise or brand a form of online presence.
Well, this is no longer the case as websites are no longer just required to look good and just ‘be there’. The effectiveness and success of a website now heavily depends on whether it can be easily discovered by search engines.
Importance Of Website Design and SEO Today More Than Ever
Search engines like Google and Bing are used by millions of web users each and every day. Websites that show up at the top of search engine results pages benefit from increased traffic and popularity that other websites are not so lucky to enjoy. The factor that determines which websites rank higher than others is what is referred to as SEO or search engine optimization.
Search engine optimization is therefore an online marketing strategy that helps a website to be easily discovered when users search for popular keywords phrases on the web. Whatever niche or field your business or brand falls under, website design and SEO can help you to establish a successful website that can attract millions of potential consumers every day.
When your website appears on the first, second or even third page of search results, you can then confidently say that you have successfully optimized your site for search engines. Those top three spots get 99% or more of the traffic. Most people do not consider the top 10 results even.
How Web Design Plays A Role In SEO
Web design plays a crucial role in the effectiveness of search engine optimization. Optimization of your website has to be conducted from the time your website is being developed and designed up to the time it is deemed fully functional and ready for use.
Many entrepreneurs usually make the mistake of doing SEO as a last minute thing. This results in poor optimization as your website may not adhere to the strict search engine guidelines and regulations.
Search engine algorithms are usually quite picky on which websites they grant the top positions on search results. These complex algorithms will in most cases look at the URLs, page titles, tags, on page content, primary keywords, related keywords, descriptions, images, videos and even the structure and layout of your website. You must ensure that everything is perfect and in line with what is expected from any authority website on the World Wide Web.
So before formulating any SEO campaign for your business website, it is important to ask yourself whether your web designer or developer took into consideration various SEO fundamentals or not. A website must be optimized from the inside out and not the other way around.
For this to happen, the process of creating your website must be undertaken by all rounded professionals who are skilled and experienced in both responsive website design and SEO. This is the easiest way you can get your website to the top of search engine results pages.