The global e-commerce market is expected to rise to $2.3 trillion by the end of 2021. The market is growing at a rate of 18% a year. One of the biggest reasons e-commerce market is growing so fast is that companies are able to promote products to more than one region.
The Internet has torn down traditional geographic barriers for many businesses. This has opened up many doors for growth, but it also raises new challenges. Companies that are trying to market abroad must deal with significant cultural and language barriers. As significant as these challenges may be, they pale in comparison to the issue of web hosting.
Last September, I created a multilingual website on Wicca and esoteric living. I was not prepared for the hosting challenges that I would face while trying to market to readers in multiple countries. Here are some things that I learned in the process.
Choose the most reliable hosting provider available
According to the Internet Systems Consortium in 2012, there are 505 million Internet hosts in the United States alone. Even if you limit that list to companies that offer mainstream website hosting services, the figure is still in the tens of thousands.
However, the quality of hosting services varies tremendously. Unfortunately, people don’t always choose the most reliable hosting provider. GoDaddy is the largest hosting company and retains about 15% of the market share in the website hosting industry, even though its services leave quite a bit to be desired.
Trying to handle traffic from different countries is difficult enough. It is going to be even more challenging with a subpar hosting provider. You need to do your due diligence and make sure that you choose an optimal hosting solution.
The placement of your hosting server can play a prominent role in your SEO and the User experience
Far too many bloggers discount the importance of their hosting solution when it comes to SEO. When I created my website, I originally intended to focus on reaching readers in Spain. However, my server was based in the United States.
As a result, my website rankings in Spain were not very good. I started publishing a lot more content targeting readers in the United States. I noticed that my keywords were ranking a lot better there, so I decided to make that my primary focus.
After a while, I realized that it would be more prudent to come up with a more holistic hosting solution to maximize traffic from various parts of the world. You need to recognize that the location of your server matters, especially when you have a global audience.
What can you do about it? A content delivery network can address these challenges.
Most hosting companies understand that online commerce has gone global these days. They want to make sure that their customers are able to extract the most value from all of their traffic. Therefore, many of the best hosting providers offer content delivery networks (CDNs), which are excellent for segmenting traffic by region. TechTarget reports that CDNs are probably the best option for handling traffic from numerous countries. You should keep this in mind when looking for the Web hosting companies on the market.
When you set up your hosting plan, you should find out whether a CDN is available. You can create filters and conditionals to make sure that it handles traffic appropriately. When users first interact with your website, your hosting plan will determine the country they are located in. It will then match them to the nearest server, which reduces that caching time for processing HTTP requests.
Make Sure that You Are Ready for the Hosting Challenges of Running a Global Website
There are a lot of hosting issues that you will face when you are running a website that serves customers all over the world. You are going to need to know how to deal with them.