Everyone seems to pursue a career as a YouTuber or content creator these days. It is a very lively field that allows you to explore your creative side while earning a good living and building a loyal, strong audience base at the same time. YouTube is the perfect platform for the job, considering it now has more than 800 million users.
Naturally, you can’t expect to be a YouTube star overnight. There are a number of things you need to do in order to land yourself the YouTube stardom you pursue. These next three top tips will help you get started right away.
Never Stop Learning
Michael David Palance, an actor, and successful director said in an interview that even the best directors of today have made bad films and movies in the past. What’s important is learning from every project. Your goal should be to make your next project better than the last one, not to do it right the first time.
The latter is actually rather impossible and counterproductive. You should never be happy with your first work because that will make you stop learning almost immediately. Keep trying new things, master new tricks, and make better YouTube videos for the audience.
Another common problem among aspiring YouTube stars is Gear Acquisition Syndrome or GAS. You obsess over that mirrorless camera or the latest wide-aperture zoom lens that (in your mind) will make every video you shoot more beautiful and visually appealing. You start browsing through reviews and obsess over the gear you want to have in your arsenal.
“Gear matters,” said Michael Palance; I agree with him. The equipment you use will determine the quality of your work from a technical standpoint. The true value of YouTube videos, however, lies in the content. Browse through trending videos and you’ll notice that not all of them are shot on a Red EPIC or the Sony A7S II. In fact, only a handful of popular videos are shot with expensive equipment.
The most valuable YouTube currency of them all, however, is consistency. The only way you can climb the ladder and reach the top is by uploading new, valuable videos on a regular basis. Casey Neistat didn’t get his YouTube break until he started uploading his daily vlogs. Other YouTube stars work on consistency for months – even years – before hitting their goals.
You don’t have to force yourself too much and upload a video every day. It is more important to pace yourself and remain consistent. An audience that knows you always upload a new video every other Friday will keep returning to your YouTube channel for more. All of this because you upload videos consistently.
That’s it! No complicated strategies, no elaborate SEO tricks; just three simple tips gathered from those who have made it. YouTube is still a big platform and it will continue to grow in the coming years. If you really want to capitalize on the opportunity, now is the perfect time to get started.